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Jeep Renegade pricing to start at $18,595?

While there's no shortage of excitement surrounding the new Jeep Renegade, one of the limiting factors to the little trucklet will be its price. With the Kia Soul starting at $14,900 and the Nissan Juke kicking off at $18,990, the Renegade can't afford to stray away from that price bracket.
And judging by some potentially leaked pricing info, it won't. A quick Google search of "Jeep Renegade Price" reveals (at least for now) that the Italian-built Jeep will start at $18,595. The "as shown" price of $25,895 seems to indicate the Trailhawk model shown on Jeep's consumer page.
If the $18,595 figure is correct, it's likely for the base, two-wheel-drive Sport model, with the Latitude and Limited trims falling somewhere between there and the $25,895 as-equipped price of the Trailhawk.

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Abandoned Jeep found under twenty feet of snow in Donner Pass

You guys have heard of Donner Pass, right? The dreaded mountain pass in the northern Sierra Nevadas out in California where an ill-fated group of mid-19th century pioneers got lost and fell to cannibalism to survive? Of course you have. Well, it seems that the pass has claimed another victim. It's not a pack of overly-optimistic farmers from Illinois this time, but a sad and lonely Jeep Cherokee. Last Thursday, the California Highway Patrol base at Truckee, California, posted a picture of the rear end of a forlorn-looking XJ with a mangled rear end buried under a veritable mountain of snow and ice. Discovered by a CalTrans truck-mounted snowblower around Serene Lakes near Donner Summit, a CHP representative told Jalopnik they believe the old white XJ has been sitting there since the beginning of winter. More than twenty feet of snow and ice are piled atop the Jeep, a winter's worth of snowplow leavings. Thankfully, the CHP found no bodies or anything else untoward in the XJ when they were arrived. CHP Truckee suggested that the Jeep's owner left it there, perhaps after a breakdown, and left it when successive layers of snow and ice entombed it. Since it's not blocking traffic and doesn't pose a safety hazard, CalTrans decided to leave the Jeep where they found it. The XJ's owner hasn't been identified yet. Hopefully they're not in too much of a hurry to get their Jeep back, because that thing isn't moving until late spring at the earliest. Related Video: News Source: CHP - Truckee, Jalopnik Auto News Weird Car News Jeep SUV snow