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Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.

Dodge Durango SRT vs. Jeep Grand Cherokee SRT | Which should you buy?

Choice is a good thing. And when it comes to high-performance sport utility vehicles, there are more choices today than ever before to tantalize buyers into showrooms. And why not? Americans love SUVs, and, while there's a stronger push to go green now than ever before in the history of internal combustion, there's still a large contingent of buyers who firmly believe in choosing the biggest, baddest, most powerful powerplant. For those buyers, the Dodge Durango SRT and Jeep Grand Cherokee SRT are two of the most potent options. But which one should you buy? They both deliver 475 horsepower and 470 pound-feet of torque to all four wheels through an eight-speed automatic transmission. They both do 0-60 in around 4.4 seconds, and both boast top speed numbers that will handily land you in jail if written on a speeding ticket. Choosing between the two, then, is a bit more nuanced than which is faster. That said, the Jeep is probably a bit quicker at the track than the Dodge. We'd wager than the Grand Cherokee SRT's 5,104-pound curb weight (versus 5,510 for the Durango SRT) and 114.8-inch wheelbase (versus 119.8) will pay small dividends in acceleration, cornering, and braking performance. So, if that's the only category by which you believe these SRT-fettled SUVs should be judged, choose the Jeep. View 17 Photos But let's get real here for a moment. As much fun as it is to wrangle a brutish ute 'round a racetrack – and trust us when we tell you it's a blast – the number of hi-po SUV owners who will ever show up at Bondurant in an SRT-badged 4x4 is probably in the single digits. So, when evaluating which of the two Hemi-powered vehicles is right for you, ultimate lap times are probably of little concern. If you're choosing between these two overpowered players, practicality is probably just as important as performance. And in that category, the Durango SRT comes out on top. For starters, the Dodge is a three-row SUV with six seats, whereas the Jeep is a two-row, five-passenger platform. Fold down the rear bench and there's 84.5 cubic feet of cargo area in the Durango, versus 68.7 in the Grand Cherokee. And if you tow, the Durango SRT's 8,600-pound max rating handily bests that of the Grand Cherokee SRT's 7,200-pound capacity. Ask yourself what's most important: performance or practicality. And then consider the price. The Dodge is nearly $4,000 less expensive than the Jeep.

Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall