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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

2019 Jeep Renegade reveals front fascia details

Over the past few months, details of the new 2019 Jeep Renegade subcompact crossover SUV have been trickling out via spy shots. This latest batch show that the front fascia, specifically the front bumper, is getting a number of subtle changes. Among the more noticeable tweaks are the new side vents in the bumper. They've been given a triangular design. Besides offering a nice chunky look, they also encompass the turn signals. This is a cleaner, better integrated look than the current model, which just leaves those indicators in their own little spots in the bumper. The foglights have changed, too. They're now significantly larger, and sit farther inboard in the main grille in the bumper. Moving up in the fascia, we see that the Renegade is getting some new headlights. At least on this model, there's an LED daytime running light halo in the headlamps. It also has a horizontal insert that appears to house an LED headlight element just like that on the new Wrangler. We've seen other prototypes with conventional halogen reflector headlights like on the current model, and we expect they will continue to be used on lower-spec models. There aren't many other changes to see. The rear of the truck looks roughly the same, as do the flanks. From past prototypes, we know that it will continue to have a massive touchscreen option for the infotainment. There also may be a hybrid model. It could be a very mild electric-assist like that on the four-cylinder Wrangler and the V8 and V6 Ram 1500s, or it could be something more. We expect to see the new Renegade revealed by the end of the year at the earliest, and certainly by the end of the next auto show season. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Jeep Renegade Spy Shots View 9 Photos Image Credit: KGP Photography Spy Photos Jeep Crossover SUV Off-Road Vehicles jeep renegade

Ford reveals the Mustang Cobra Jet, we drive the Chevy Silverado | Autoblog Podcast #550

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Jeremy Korzeniewski and Associate Editor Joel Stocksdale. We discuss the just revealed 2018 Ford Mustang Cobra Jet drag car, along with our driving impressions of the 2019 Chevy Silverado and the 2018 Subaru BRZ tS. We also have a long discussion about the Jeep Wrangler Scrambler, Ford Ranger and small trucks in general.Autoblog Podcast #550 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2018 Ford Mustang Cobra Jet reveal 2019 Chevy Silverado first drive 2018 Subaru BRZ tS drive impressions Jeep Wrangler Scrambler off-road spy shots 2019 Ford Ranger configurations and small truck discussion Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Podcasts Chevrolet Ford Jeep Subaru jeep wrangler pickup jeep scrambler subaru brz ts jeep wrangler scrambler