2020 Jeep Wrangler Unlimited Sahara on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Jeep Grand Cherokee redesign delayed

The launch of the next-gen Jeep Grand Cherokee is being now being pushed back until late 2018 or even into 2019, Jeep CEO Mike Manley indicated Friday, according to Automotive News citing a Reuters report. Under the original five-year plan, the SUV was supposed to be replaced in the third quarter of 2017. That would have made for a big year for Jeep with a refreshed Renegade and new Wrangler also slated for 2017. A delayed Grand Cherokee could send ripples through Jeep's product plans. The three-row Grand Wagoneer is meant to give the brand a vehicle to take on the Land Rover Range Rover, but it's supposed to use the same platform as the Grand Cherokee. This change is rumored to push that important model's launch further back. There's less uncertainty when it comes to the next-gen Wrangler. Manley said that the model was "broadly on track," according to Automotive News. The five-year plan aimed for a launch in the second quarter of 2017. Controversy, however, has swirled over possible plans to move the Wrangler from its longtime Toledo, OH, factory. One problem Jeep doesn't have to worry about right now is sales. According to Automotive News, Manley said volume was up 20 percent globally and could reach 1.2 million by the end of the year. He also indicated the brand was "on pace" to reach its 1.9-million-vehicle goal for 2018. The Grand Cherokee delay comes in the wake of rumors that FCA US is shuffling around its previous five-year vehicle launch plan to postpone several models. Related Video:

Why Mopar won't release a factory lift kit for the new Jeep Cherokee

The Jeep Cherokee Dakar concept showed off at the 2014 Easter Jeep Safari made a lot of online friends, even the Cherokee naysayers assenting that there's a monster Jeep underneath the Cherokee's skin if you're willing to go in and get it. But after reading Road & Track's write-up of what went into creating the Dakar, particularly its lift, you'll understand why you'll probably never see the components for it in the Jeep Performance Parts catalog.
The concept's press release mentions a "prototype Jeep Performance Parts lift kit, and additional suspension modifications." The short-story explanation is that the front struts on the standard Cherokee weren't engineered to accept any amount of lift, so the long story begins with the phrase, "an entirely new suspension." Head over to RT to read the details, and don't be afraid to ogle the Cherokee Dakar gallery and another awesome Jeep fancy that won't likely crawl over the hurdles imposed by production reality.