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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

2019 Jeep Cherokee finally reveals its all-new nose

We've known for a while that the refreshed Jeep Cherokee was going under the knife in order to ditch its controversial face. While the crossover's looks have grown over time, it was still a little too weird and awkward for some buyers. Now, thanks to our trusty spy photographers, we have a really good look at the Cherokee's new mug. Surprise! It looks like every other product in Jeep's lineup. The current model has a split lighting setup that places the main headlights down low, almost below the grille. The turn signals/parking lights are way up high, nearly on top of the fender. This new model has those two meet in the middle. The shape is generally what you would find on both the new Compass and Jeep Grand Cherokee. It's handsome, even if it does lose a bit of character. The rear, too, has been changed. The license plate moves up and into the tailgate, giving it a more muscular, less flabby look. The smaller rear reflectors have been moved upward. The taillights look different, but it's hard to say if those are just temporary units. Either way, expect a new design that once again cribs from the 2017 Jeep Compass. Since this is a refresh, don't expect to wait too much longer until we see the new model's debut. We could see it as soon as the Detroit motor show next month. Expect current powertrains to carry over with a slight boost in fuel economy. Related Video: Featured Gallery 2019 Jeep Cherokee Trailhawk spy shots View 14 Photos Image Credit: Spied Bilde Spy Photos Jeep Crossover SUV Off-Road Vehicles

2017 Jeep Compass Debuts | Autoblog Minute

Jeep debuts the all new 2017 Compass in Brazil, where it will be produced. North American debut expected at the 2016 LA Auto Show. Jeep Autoblog Minute Videos Original Video 5g Connectivity transportation mobility jeep compass