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Jeep dealer buries WWII Willys GP in showroom floor

The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. Fast-forward to present day, where it's not uncommon for auto dealers to try to grab some of the magic of yesteryear by displaying classic models to connect customers with their brands' proud histories. Now, a Canadian Chrysler Group dealer is taking that notion to the extreme by actually making a vintage WWII Jeep part of its foundation.
Bay King Chrysler in Hamilton, Ontario, Canada, recently completed its new showroom, and the franchise really wanted to show its dedication to the Jeep brand. As dealer principal Jamie Richter tells Autoblog, the inspiration for the Jeep installation came from his brother, who became fascinated with a home that had a glass floor looking down into its wine cellar. The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter. Richter tells Autoblog that customer reaction so far has been "fantastic."
It's certainly a novel way to bring people into the showroom, and seemingly a nice nod not only to Jeep, but to the men and women who served in the war. If you want to see more about how the Jeep was actually installed and what it looks like, check out this video.

Jeep Grand Cherokee Trackhawk set for New York debut

The head of Jeep confirmed Wednesday that the brand will reveal its high-powered Grand Cherokee Trackhawk in April at the New York Auto Show. "That is going to be quite a special vehicle," Jeep boss Mike Manley said. "Very difficult for one not to smile." Speaking at an event at FCA US headquarters in Auburn Hills, MI, to preview the 2017 Easter Jeep Safari vehicles for Moab, he didn't provide further details. The Trackhawk has been expected to bow in New York, and the confirmation comes after months of rumors and spy shots. What's under the hood? The blown 6.2-liter Hemi Hellcat from the Charger and Challenger is the overwhelmingly obvious choice. The V8 engine makes 707 horsepower in the Dodges. The most potent current Grand Cherokee, the SRT model, is rated at 475 hp. Jeep also already sells a Grand Cherokee Trailhawk for off-road adventures. Meanwhile, Manley reiterated the next-generation Wrangler will debut by the end of the year, as expected. The New York show is shaping up to be a blockbuster event for FCA US, which will also debut the Dodge Challenger SRT Demon on the eve of the show next month. Related Video:

Jeep Cherokee appears in Chrysler's second Super Bowl spot

The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long ad didn't strike as anything new or innovative from an automaker with a reputation for above average Super Bowl spots, but it did show the controversially styled Cherokee in the best light possible.
Called Restless, the commercial shows young, adventurous types doing the sorts of things that young, adventurous types do: surfing, skateboarding, cliff jumping, staring off into the sky with a pensive expression, etc. Scroll down to watch Restless for yourself and let us know in Comments if Jeep managed to hold your attention during half time.