2014 Jeep Wrangler Unlimited Sahara on 2040-cars

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LA-bound 2014 Jeep Wrangler special edition gives us the Willys for $25,795

The Jeep Wrangler might be the reigning king of special editions, but with sales records being broken almost all year, this plan is obviously resonating with buyers. Joining new models like the Dragon Edition and Polar Edition, the 2014 Jeep Wrangler is adding a new Willys Wheeler Edition to pay homage to Jeep's military heritage.
Getting ready for its big debut at the LA Auto Show, the 2014 Jeep Wrangler Willys Wheeler Edition is inspired by early Willys CJ (Civilian Jeep) models with exclusive styling and upgraded off-road goodies. Starting with a Wrangler Sport, these upgrades include a Dana 44 rear axle with limited-slip differential and 3.73 gears, along with meaty BF Goodrich KM Mud Terrain tires mounted to the Willys Wheeler's black 17-inch wheels. For more of a classic Jeep look, this model adds a gloss black grille, "Willys" hood stickers and rock rails to protect the side sills. Jeep is also tossing in a D-ring, tow strap and gloves that are all kept in a special carrying bag.
When it goes on sale early next year, the Wrangler Willys Wheeler Edition will start at $25,795 for the two-door model, while the four-door will start at $29,595. There's an official press release posted below, and we'll be sure to have live images of the special-edition Wrangler live from the LA Auto Show floor later this week, so stay close.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Jeep previews Easter Jeep Safari concepts, and one is called Jeepster

Easter is coming up, which is a big deal for both Christians and Jeep fans. The latter of which are excited because the annual Easter Jeep Safari off-road event in Moab is coming, along with Jeep's wild concepts it builds for the event each year. We're getting an sneak peek at two of those Jeeps early, thanks to illustrations the company revealed. The first of them is very obviously a two-door 2018 Wrangler, but with some small changes, and the inspiration is obvious when spotting the badge on the front fender: "Jeepster." This concept pulls from the old Jeepster Commando from the '60s and '70s, a slightly longer Jeep that was a bit more civilized and had an available hardtop that had a distinct slant at the back. The slanted rear roof is very clear on this Wrangler's hardtop, and it has the contrasting color that its inspiration had, too. This Wrangler Jeepster is more off-road ready, though, with big chunky tires, a full-size spare moved inside, and gas cans mounted to the rear cargo door. It's more difficult to tell what sets apart the second Jeep Safari concept. It's obviously based on the 2018 Wrangler. The front fenders have been severely cut down and the front bumper removed to make room for what appear to be enormous tires and lots of suspension travel. It also bears a big hood scoop, maybe indicating a more powerful engine underneath. It also has full front doors, but the rear top has either been removed or lowered. We'll have more details on these and other Jeep Safari concepts in the next couple of weeks around the time of the event. So stay tuned for more wild Jeep news. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.