2014 Jeep Wrangler Unlimited Sahara on 2040-cars

Auto blog

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Jeep Wrangler Polar is a tasty frozen treat

Perhaps it's because we've seen so many kitted-out examples over the years, but it seems to us that the Jeep Wrangler tends to wear its special-edition duds better than most models. It might be the icon's familiar rectilinear proportions or the inherent bolt-on look of its extremities - bumpers, mirrors, lighting, and step rails - but we've seen precious few factory specials that look anything but excellent.
Case in point: this new Jeep Wrangler Polar unveiled at the Frankfurt Motor Show. This European-market limited-edition model is said to be a celebration of winter driving, which evidently works out to a body-color hardtop, black-accent seven-slot grille, 18-inch gloss black wheels, Trac-Lok limited-slip differential and a hard hat for the spare tire. Finished here in Hydro Blue (Billet Silver Metallic and Bright White are also available) and a black interior with Polar White accents, the Polar edition features badges displaying 78° S and 106° E longitude and latitude coordinates for Vostok, Antarctica.
This new Jeep will be available in both standard and Unlimited formats with either the 3.6-liter Pentastar gas engine or the still-not-for-US 2.8-liter turbodiesel when it bows early next year. For further details, check out our gallery above and the press release below.

Vile Gossip: My Jeep Wrangler dreams

Jean Jennings has been writing about cars for more than 30 years, after stints as a taxicab driver and as a mechanic in the Chrysler Proving Grounds Impact Lab. She was a staff writer at Car and Driver magazine, the first executive editor and former president and editor-in-chief of Automobile Magazine, the founder of the blog Jean Knows Cars and former automotive correspondent for Good Morning America. She has lifetime awards from both the Motor Press Guild and the New England Motor Press Association. Look for more Vile Gossip columns in the future.The new 2018 Jeep Wrangler's model designation is JL, my original initials, as in Jean Lienert. Don't Google that. You'll find I died in 2014 in Pittsburgh at age 85. I take this JL thing as a sign from God that I am supposed to finally buy a new Wrangler, the very first car of my dreams when my dreams included saving $25,000 and living off the grid in a one-room log cabin with all of my cast iron pots and pans. I did live in a tiny log cabin once, but when I discovered there was no line for phone, fax and printer, I trudged down the dirt road a half mile, knocked on a stranger's door and borrowed their phone to call AT&T. So much for living off the grid. And so much for the Wrangler. I bought a truck, which was useful, but it was not a Jeep, a fact confirmed when I landed a job writing about cars. Among the Porsches and Fords and Ferraris and Dodge Power Wagons were Jeep Wranglers. Wranglers meant adventure. Here are two favorites:1981 — Delivering the Pig of Bronze, Car and Driver's over-accessorized 1978 project Jeep CJ-7 (named for its chrome hood ornament), to the police chief of rural Waterloo, Neb. He got it because he wrote the editor a letter asking for it. It was my assignment to drive it there. I plotted as many miles of dirt roads as possible between Michigan and Nebraska, not wanting to waste my first big Jeep adventure on pavement and never questioning the ability of this denim-trimmed orange Jeep and its aftermarket aluminum wheels to get us there.So naive. Somewhere in deepest Iowa with the windshield flipped down to the hood for maximum coolness, the Pig's rear end began to shudder. As we rolled to a stop, the photographer looked back in time to see one of the five fancy extra-long chrome lug nuts plop into the dust. Two others had vanished. The last two had backed off to the ends of their studs.