2014 Jeep Wrangler Unlimited Sahara on 2040-cars

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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Another crazy custom Jeep Wrangler spotted in Morocco

What in the world is the vehicle you see above? Well, um... yeah. We have no idea. According to the video description from YouTube, however, it's a modified Jeep Wrangler, and it comes from the same person who created the equally insane side-by-side merged Wrangler you saw here.
We can clearly make out the Wrangler-shaped passenger compartment up top, but as for the other bits and pieces that make up this rather amazing machine, your guess is as good as ours. At the very least, it seems to us that the car's wheelbase has been given a significant stretch, and the grille may have come from an International LoneStar Harley-Davidson Special Edition semi truck.
What other components are sourced from the massive International hauler? No idea. We suggest you check out the video below and draw your own conclusions. Oh, and if you've got any other ideas, feel free to let us know in the Comments.

2020 Jeep Gladiator pickup revealed: class-leading towing, diesel option, much more

Even though we've all pretty much seen the Jeep Gladiator, it's still exciting to finally see the officially unveiled pickup truck. And it does indeed look like a simple Wrangler pickup. It has fully removable soft and hard tops, doors and a folding windshield. The doors are the same as the Wrangler Unlimited's. It has round headlights, chunky fender flares and nearly the same interior. But it's more than that, blending much of the beloved SUV with some unique features for the pickup truck. For starters, the Gladiator features a new frame not shared with Wrangler that's a whopping 31 inches longer than the one under the Wrangler Unlimited. The wheelbase of the Gladiator is also 19.4 inches longer than a Wrangler Unlimited. The Gladiator continues to use solid front and rear axles, both of which are Dana 44s in two available track widths, but the rear five-link coil suspension is a unique design developed for better ride quality. Propelling this chassis initially will be the 3.6-liter gasoline V6 from the Wrangler with either a six-speed manual or eight-speed automatic transmission. It makes 285 horsepower and 260 pound-feet of torque. In 2020, Jeep will start offering a 3.0-liter turbodiesel V6 that is a thoroughly redesigned version of the engine found in the outgoing Ram EcoDiesel. It's down in power compared to the gas engine at 260 horses, but it more than makes up for it with 442 pound-feet of torque. The only other diesel in this small to midsize truck segment is the Colorado and Canyon diesel trucks. Their diesel four-cylinder engines only make 181 horsepower and 369 pound-feet of torque. All Gladiators with either engine send their power through a selectable part-time four-wheel drive system. Fuel economy for either engine option has yet to be announced. On the subject of capability, the Gladiator has some impressive towing and payload numbers. Maximum towing capacity is 7,650 pounds. That's 150 pounds more than the next best gas-powered truck in this segment, the Ford Ranger. Maximum payload capacity is 1,600 pounds, which isn't the highest in the segment, but falls right in the range of the Ford Ranger and Chevy Colorado gas models. The bed is 5 feet long and is made of steel with an aluminum tailgate. It has various tie-down points and power outlets. Regarding the towing and payload numbers, it should be noted that the top towing capacity is only available on a Sport trim with the 3.6-liter V6, eight-speed automatic and 4.10 final drive ratio.