2014 Jeep Wrangler Unlimited Rubicon on 2040-cars

Auto blog

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

2015 Jeep Renegade Sport 4x4 Quick Spin [w/video]

Which is the most entertaining Jeep Renegade you can get? While one might make an argument for the Trailhawk model and its accompanying off-road hardware and consequential go-anywhere ability, that car comes with one glaring flaw – its 2.4-liter engine and nine-speed automatic transmission just aren't very entertaining. Instead, I submit the turbocharged, 1.4-liter base engine and its accompanying six-speed manual, a position that was reinforced after a recent stint behind the wheel of a very basic Sport 4x4. Not only do you get a fair amount of the Trailhawk's off-road ability – the Selec-Terrain system and a 4WD Lock mode are standard, but you'll be without the 20:1 crawl ratio and Rock off-road mode – you'll also enjoy a more dynamically interesting powertrain. Read on to see why the force-induced Renegade might just be the way to go. Driving Notes My first date with the Renegade was on the mostly empty, winding roads of northern California. There, the 1.4-liter turbocharged inline-four with 160 horsepower and 184 pound-feet of torque felt fine – with no traffic and few stoplights along the drive route, it was easy to keep the engine on boil. But this engine isn't as enjoyable in day-to-day suburban traffic. Power arrives suddenly – peak torque comes between 2,500 and 4,000 rpm – and if you don't use it, you lose it. There's not much oomph in the higher end of the rev range. With such a peaky powerband, it's easy to get caught flat-footed if you're not paying attention. Thankfully the manual transmission makes it simple to stay engaged and in the correct gear. The stick-shift is enjoyable to use, with a firm clutch that's easy to modulate and shift action that isn't sloppy or vague. The 1.4-liter engine sounds good. Turn down the stereo, stomp on the throttle, and you'll be treated to a delicious turbo whistle and a smooth exhaust note. I've said it before and I'll say it again: I want Mopar to offer the Fiat 500 Abarth's exhaust on the Renegade. It'd be fun. If you do prefer the stereo, know that the Renegade's standard four-speaker unit is weak. Base models don't offer Bluetooth or satellite radio, but you can add both of those luxuries, two extra speakers, and a five-inch touchscreen for just $695. Not a bad bargain. The Koni frequency selective dampers do an excellent job of managing both small, frequent imperfections (like freeway expansion joints), and the bigger potholes that still haven't been fixed after the havoc of Detroit's winter.

Weekly Recap: Lamborghini fires on all cylinders

Lamborghini added 192 technicians and specialists in 2014 as the Italian automaker expands under the ambitious growth strategy of parent company Volkswagen AG. The additional workers helped Lamborghini increase its sales 19 percent last year to 2,530 supercars, and further expansion is planned for this year. Lambo has added more than 500 people in the last four years, bringing its headcount to 1,175. "Lamborghini is undergoing a strong phase of growth in both sales and in terms of recruitment," CEO Stephan Winkelmann said in a statement. "We invest significantly in our people ... in 2015 we plan to hire further." The supercar maker's solid performance last year came during a time of transition. Lambo sold off the final 265 Gallardos, which were the brand's best-selling models ever. Its 10-cylinder successor, the Huracan, immediately filled the void. It garnered 3,300 orders, and 1,137 of them were delivered in 2014. The other Lamborghini, the 12-cylinder Aventador, saw its sales increase 13 percent to 1,128 copies. The sales leap comes as Volkswagen drives sales expansion across its portfolio of brands. The German carmaker sold 10 million vehicles around the world for the first time last year. Though Lambo will never make supercars in great numbers, it is expected to contribute to VW's bottom line through its image and profitable sales. Look for further growth this year, and a Super Veloce version (shown above) of the Aventador has already been spotted during testing. Lamborghini has been working on a sport utility vehicle for years, though the company has never publicly approved the project. It also showed a hybrid, the Asterion, at last year's Paris Motor show, suggesting the automaker is considering an electric future. Other News and Notes GMC ponders Jeep Wrangler fighter GMC is considering adding a competitor to the Jeep Wrangler and has discussed the idea with its dealers, according to the Wall Street Journal. Details of the vehicle are unclear, but the report suggested the vehicle could have cues from General Motors' old Hummer brand. The move would broaden GMC's lineup of trucks and SUVs and attract new customers. GMC sold 501,853 vehicles in 2014, making it GM's second-best selling brand. GMC had more volume than Cadillac and Buick combined, though it's still well behind Chevrolet's tally of more than two million vehicles. The notion of a "Wrangler fighter" could be a moving target.