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Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.

Jeep Renegade Hell's Revenge is the Harley rider's Jeep

Well, here's a thing. Yes, it's a Jeep Renegade. Yes, it has flames on it. And no, we aren't really sure how to feel about it. This is the Renegade Hell's Revenge. Presumably named after the Hell's Revenge Trail in Moab, this one-off baby Jeep is the product of Italian tuning house Garage Italia Customs and draws inspiration from the collected works of Harley-Davidson. It's not the first time a car company has attached the Milwaukee icon's badge to one of its vehicles – the company has a long history of partnering with Ford for special edition pickup trucks – but it's the first time we can recall the brand teaming with Jeep. The Hell's Revenge was created because of the 25th annual European H.O.G. Rally, a big Harley-Davidson festival being held in Portoroz, Slovenia this weekend. And since Europeans have a bizarre infatuation with Harleys, Jeep probably saw an excellent advertising opportunity and slotted the off-road brand in as the event's main sponsor. We have to admire the workmanship on this diesel-powered Renegade. Ignore the fact that there's a flame motif, and the actual paint job itself is absolutely lovely. According to FCA's official release, GIC used four layers of matte paint before applying fluorescent paint. The dashboard also gets a bright, exuberant flame motif, while the seats are a combination of Foglizzo Nappa leather and black denim. The functional changes are minor. BFGoodrich tires and a jacked-up suspension provide extra capability, and there are a pair of adorable LED spotlights ahead of the two A-pillars. It's an impressive effort. Really. But when you remember that the last Chrysler product to wear a flame motif was the PT Cruiser, we wonder if Jeep knew what kind of company its newest CUV would be in. Related Video:

Off-roading the Lyman Trail in the 2017 Jeep Grand Cherokee Trailhawk

Lyman Trail is in the backwoods of the Chelsea Proving Grounds in Chelsea, Mich. It's where FCA goes to push off-roaders to the limits. Autoblog's Greg Miglore made a recent visit to Lyman Trail with the 2017 Jeep Grand Cherokee Trailhawk. Check out the video to see how the SUV performed. Show full video transcript text [00:00:00] We are on Lyman Trail here, deep within the Chelsea proving grounds in the woods. This is where they test all the off-roaders, the Jeeps, the Rams, everything that's capable and needs some sort of a trail rating - this is where they bring it to shake it down. It's all downhill from here. Except when it's rocky and wet. Here we go! [00:00:30] Grand Cherokee Trailhawk is very capable off-road. Of course it's trail-rated. It definitely has all of the gizmos and things that you need to get over the obstacles that we're going to encounter. This first one is called traction. This is where, basically, to be trail-rated the vehicles need to have a certain degree of traction so they can basically, you know, stay sure-footed over certain obstacles. When going up things like this, pick your line, I'm going straight up the middle, and just stay nice and even. [00:10:00] Go straight up let the Jeep do the work, keep on going, skid plates doing their thing, there ya go. This one is over the riverbed. This simulates a dried riverbed. It's rocky, lots of stones here, things you might see on the shores of Lake Michigan. We're just gonna go right over it. Keep it nice and simple. Nice and easy. Okay, hit it kind of hard, gonna straighten the wheels. Again, you hear those skid plates, they are protecting the fuel tank, ... [00:01:30] the transfer case, and the front of the vehicle. So I'm not gonna touch the brakes, I just want to go over it nice and easy. We've come upon one of my favorite events here. This is where you go through the water. It's basically mud, a little bit of a bog kind of thing. Jeeps are so capable, you don't even have to worry about it.The trick about going through the water is to keep a nice even pace ... [00:02:00] and don't loose your nerve. Some people go in the water and are like "woah," freaking out because literally there's water all around you. So, just keep right on going, steer, point the vehicle right on through. We're making some waves here. Keep on going. Keep it smooth. Up the hill we go. And there you have it. Your Jeep not only went off-roading, it went off-landing. That's a bad joke.