2014 Jeep Wrangler on 2040-cars

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Abandoned Jeep found under twenty feet of snow in Donner Pass

You guys have heard of Donner Pass, right? The dreaded mountain pass in the northern Sierra Nevadas out in California where an ill-fated group of mid-19th century pioneers got lost and fell to cannibalism to survive? Of course you have. Well, it seems that the pass has claimed another victim. It's not a pack of overly-optimistic farmers from Illinois this time, but a sad and lonely Jeep Cherokee. Last Thursday, the California Highway Patrol base at Truckee, California, posted a picture of the rear end of a forlorn-looking XJ with a mangled rear end buried under a veritable mountain of snow and ice. Discovered by a CalTrans truck-mounted snowblower around Serene Lakes near Donner Summit, a CHP representative told Jalopnik they believe the old white XJ has been sitting there since the beginning of winter. More than twenty feet of snow and ice are piled atop the Jeep, a winter's worth of snowplow leavings. Thankfully, the CHP found no bodies or anything else untoward in the XJ when they were arrived. CHP Truckee suggested that the Jeep's owner left it there, perhaps after a breakdown, and left it when successive layers of snow and ice entombed it. Since it's not blocking traffic and doesn't pose a safety hazard, CalTrans decided to leave the Jeep where they found it. The XJ's owner hasn't been identified yet. Hopefully they're not in too much of a hurry to get their Jeep back, because that thing isn't moving until late spring at the earliest. Related Video: News Source: CHP - Truckee, Jalopnik Auto News Weird Car News Jeep SUV snow

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Off-roader plows through a deep bog like it was nothing

The Facebook page Jeeps With Attitude runs a weekly series called Too Deep Tuesday wherein they post videos of off-roaders running their rigs through bogs and mud holes of surprising depth and coming out the other side soggy but relatively unscathed. This week's video, in which a driver extracts a buried vehicle from the muddiest bog in the land, is the perfect mix of nutso bravery and off-road know-how. The video starts with the vehicle already sunk to its hood and listing to starboard in a deep, sticky bog. Slowly but surely, the vehicle creeps forward through the mud, pushing a heavy bow wave of muck and debris in front of it. Unlike other recent videos where jeep drivers lost their rides in the water and destroyed their expensive toys, this driver keeps his cool and with a steady foot on the accelerator and the help of a winch and a convenient tree, eventually emerges triumphant. What did he do right? Well, using the vehicle's winch to help pull the rig out of the mud was the big thing. Also, he kept his cool and, once committed, never hesitated or deviated from his chosen path. Gunning it blindly or backing up in that mess would have meant almost certain death for that vehicle, a lesson that the aforementioned Jeep drivers learned the hard way. Related Video: News Source: Facebook Weird Car News Jeep Driving Off-Road Vehicles Videos