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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2018 Jeep Wrangler spy shots give us best look yet

A couple weeks ago, we got a fairly comprehensive set of 2018 Jeep Wrangler spy shots. For fans of the JK-series Jeeps, it was all good news: the basic Wrangler Unlimited formula and shape is present and accounted for, meaning this new Wrangler will be an evolution of the current SUV, rather than a ground-up reimagining. The new shots give us some more detail than we had previously, and let us point out some JL Wrangler features that reaffirm FCA's conservative approach. First of all, the heavy camouflage doesn't manage to fully cover the exposed door hinges, just like in the current model, so those are a safe bet for the production version. The raked-back windshield might lose its ability to fold down, we've heard. The JL remains a body-on-frame truck with a solid front axle, evidenced by the front diff peeking out and the radius arms connected to them. The large exterior mirrors also appear to be carryover items, and the taillights look indistinguishable from the current JK. We expect the front fascia to remain clearly recognizable as a Wrangler, but don't be surprised if the headlight and sidemarkers incorporate some LED elements as a nod to current trends. Remember, the JL will spawn a pickup version, and will slim down for better fuel economy with some aluminum elements, likely incorporated in the body. We expect the Pentastar V6 to carry over, but be joined by a diesel and a mild hybrid at some point in the future. It'll be built alongside its JK predecessor for a short time in Toledo, Ohio. Related Video: Featured Gallery 2018 Jeep Wrangler Detailed Spy Photos View 18 Photos Spy Photos Jeep SUV Future Vehicles Off-Road Vehicles wrangler

Jeep Wrangler likely to get aluminum body, will stay in Toledo

Perhaps more than any other vehicle currently for sale in the United States, the Jeep Wrangler is viewed by purist fans as a vehicle that simply must maintain the status quo. In this case, that means a body-on-frame design, solid axles, a relatively large engine sitting up front and a removable top. It's always been that way, and it always will be.
Maybe.
According to the most recent reports, the next-generation Jeep will continue to soldier forth with a full steel chassis underneath its stamped bodywork. The biggest change, reports Automotive News, will be that said panels will be hewn from aluminum instead of steel, a seismic shift of a transition not unlike what's happened with the new Ford F-150. Because it won't be a unibody, the SUV will likely continue to be assembled in Toledo, OH as it (almost) always has been - the latter has been a source of heartburn in recent weeks for the Northwestern city in the Buckeye State.