2013 Jeep Wrangler on 2040-cars

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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

2019 Jeep Renegade, Fiat 500X fuel economy revealed, slightly improved

The 2019 Jeep Renegade and Fiat 500X twins each get a new engine option, a turbocharged 1.3-liter four-cylinder. At 177 horsepower and 210 pound-feet of torque, it's substantially more potent than the 160-horsepower turbocharged 1.4-liter engine it replaces, and nearly matches the naturally aspirated 2.4-liter engine for power while beating its 175 pound-feet of torque. But we haven't known until now is how the new engine fares in terms of fuel economy. The numbers are a little tricky to parse, since both the Jeep and Fiat have changed what transmissions are available, as well as what combinations of engine and driveline are offered. We'll start with looking at the Jeep Renegade. It offers both the new turbo engine and the old 2.4-liter engine, but the manual transmission is gone, and the Renegade Trailhawk gets the turbo engine instead of the naturally aspirated one. All the numbers are below. Overall, the new turbo engine coupled with front-drive and the standard nine-speed auto returns better fuel economy than even the old manual-equipped combo. Both all-wheel-drive models do worse, though, with the automatic and the new engine than with the old engine with a manual. The new turbocharged Trailhawk also doesn't do as well on the highway as the old model, but does better in town. Fuel economy is unchanged for the 2.4-liter versions of the Renegade. 2019 Fiat 500X View 11 Photos The Fiat 500X range is simpler to follow, since only one variant is available now: the turbo 1.3-liter engine with all-wheel drive and an automatic. It's not quite as frugal as the fuel-sipping manual, front-drive turbo model from last year, but it does offer noticeable gains over the 2.4-liter versions. All the numbers are below.

2023 New York Auto Show Live Updates: Hyundai's surprise, Nissan's super stand, '24 Wrangler

The 2023 New York International Auto Show shifts into high gear Wednesday, April 5, and our reporters are already in the city, with events unfolding even as we speak. We'll being seeing cars in person, interviewing automaker insiders and snapping photos of vehicles and all the other oddities that pop up at an event like this and we'll be giving you live updates and color from the show floor along the way.  Ram, Hyundai, Subaru, Kia, VW and Jeep are all expected to show something new this week, and other automakers are known to be hosting off-site events that may produce news — expected or otherwise. Genesis has already revealed its GV80 Coupe, for example, along with the fact that it has been confirmed as a production model. And we're just getting started.  Read on below for our observations from the show floor and points beyond: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.     Green New York Auto Show Genesis Hyundai Jeep Kia RAM Subaru Volkswagen Concept Cars Electric Future Vehicles