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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2018 Jeep Wrangler Buying Guide | Answers to your SUV questions

There are few truly one-of-a-kind vehicles, but the Jeep Wrangler remains one of them. Available in traditional two-door form, or as the four-door Unlimited model, this proudly square-shaped SUV traces its origins back to the battlefields of World War II. While its shape seemingly hasn't changed much over the years, the 2018 Wrangler has been completely redesigned inside and out. A 3.6-liter Pentastar V6 and all-wheel drive are standard across the extensive Wrangler lineup, including rock-crawling versions like the highly regarded Rubicon model. While it doesn't have any direct rivals, some buyers might prefer an SUV with more refined ride and handling characteristics. The Wrangler's solid front and rear axles' primary purpose is off-road adventure, not on-road comfort, no matter how much it's been improved over its predecessor. Here you'll find all the information needed to make an educated buying decision if you're considering a 2018 Jeep Wrangler including safety and reliability ratings, engine specs, horsepower, fuel economy ratings and pricing. We'll also summarize what Autoblog's professional auto reviewers think of the Wrangler. Is the 2018 Jeep Wrangler Safe? The National Highway Traffic Safety Administration has not given the 2018 Jeep Wrangler an overall safety rating. However, the 2018 Wrangler is listed as scoring three out of five stars in frontal crash tests and rollover resistance. The Insurance Institute for Highway Safety, which provides ratings for new vehicles based on its own comprehensive crash tests, did not give the 2017 model year (previous generation) Wrangler, the last one fully-tested, a recommended rating. The 2017 Wrangler scored a "marginal" rating for driver side safety in the small overlap frontal crash test (a passenger side rating was not recorded). Side impact performance came in at a "poor" rating, as did overall headlight performance. One bright spot in an otherwise dismal safety score was the Wrangler's "good" rating in the moderate overlap front crash test. Ratings may differ for Wrangler models from other model years, so be sure to visit the https://www.nhtsa.gov/ NHTSA and http://www.iihs.org/iihs/ratingsIIHS websites to review ratings on the specific vehicle you're researching. At the time of this writing, the 2018 Wrangler is subject to one ongoing recall involving 106 vehicles.

2018 Jeep Wrangler four-cylinder could be incredibly potent

Update: We hear the 368-hp rating in the NHTSA documents isn't accurate. The story has been modified to reflect that. Update 2: The document has been removed from NHTSA's website. We already knew that the next-generation Jeep Wrangler would offer two engines this time around, a V6 and a new turbocharged four-cylinder. Documentation from FCA to NHTSA that JL Wrangler Forums discovered suggests the V6 will become the entry-level engine with the same 285 horsepower as the current one, while the turbo 2.0-liter inline-four takes the top spot with 368 horsepower. However, we're now hearing that figure isn't accurate. That's an all-around impressive four-cylinder – and obviously likely too good to be true. Besides making about 80 more horsepower than its bigger V6 cousin, it would also be the second most powerful four-cylinder available in the United States. It would only be 7 horsepower shy of the current four-pot power champ, the Mercedes-Benz CLA45, which makes 375 horsepower. It's also 18 horsepower ahead of the next closest engine, the turbo four in the Focus RS that makes 350 horsepower. If you do decide to pick up a 2018 Wrangler with the four-cylinder, you'll have to settle for an automatic transmission. Only the V6 will be available with both an automatic and manual transmission. Both engines should be available at launch, which we expect to come shortly after an expected reveal at the Los Angeles auto show. The FCA documentation also suggests that the four-door model will be the first body style available, with the two-door arriving slightly later. Related Video: Featured Gallery Jeep Wrangler Spy Shots View 28 Photos News Source: JL Wrangler Forums / FCAImage Credit: KGP Photography Jeep SUV Off-Road Vehicles jeep wrangler unlimited