2011 Jeep Wrangler Rubicon on 2040-cars

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Mahindra fights FCA's Jeep infringement claims

The Indian manufacturer Mahindra is fighting tooth and nail to keep building its Roxor off-road vehicle to sell in the United States. In early August, Jeep mother company FCA filed a complaint with the U.S. International Trade Commission to stop Roxor sales in the U.S. FCA claims the Roxor design is an intellectual property infringement on Jeep design, meant to undercut FCA's own Jeep products on the market. Now Mahindra has released a statement to the commission saying that FCA's complaint is without merit. While FCA stated in its claim that the Roxor is "an imported low-quality knock-off kit car," Mahindra points out that the vehicle took several years to develop and is manufactured in Michigan. Mahindra intends the Roxor to be an off-road vehicle only, and says it does not compete with Jeeps. The Roxor isn't road legal, only comes with a diesel engine and reaches a top speed of only 45 mph. However, it has to be said that the uncomplicated Roxor is far closer to the original ethos of WWII-era Jeeps than the Jeeps FCA currently manufactures. Mahindra also states that FCA agreed in 2009 not to bring about infringement claims as long as Mahindra used a grille design that FCA approved — going with a grille design that clearly differs from the classic Jeep trademark grille. The matter might partially muddled by the fact that the grille agreement was made with 2009's Chrysler instead of today's FCA. Looking back several decades, the entire Mahindra Roxor appearance is at its core based on a 1940s license agreement made with Willys, the original Jeep manufacturer. Mahindra's statement addresses FCA as "Fiat," and it should not be forgotten that Fiat itself manufactured a Jeep lookalike, the Campagnola, from 1951 to 1973 — also with a different grille. Fiat Industrial subsidiary Iveco's history page says the 1951 Campagnola was constructed "according to the Willys mould". Mahindra claims that FCA is using the complaint to create negative publicity to damage Mahindra's reputation. The Indian manufacturer reminds us that it is the first automotive OEM to set up a new manufacturing operation in southeast Michigan in over 25 years — in Auburn Hills, not far from FCA's U.S. headquarters. Related Video: Featured Gallery Mahindra Roxor Image Credit: Mahindra Design/Style Government/Legal Fiat Jeep Automotive History SUV Diesel Vehicles Off-Road Vehicles FCA mahindra

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2018 Jeep Wrangler Unlimited JL Sahara Drivers' Notes Review | Fun, multiplied

The 2018 Jeep Wrangler Unlimited JL has huge boots to fill. Its predecessor, the Wrangler JK, was one of the most important vehicles ever, truly breaking Jeep's icon into the mass market. The outgoing Wrangler — especially the four-door Unlimited model — was finally a car you could comfortably live with seven days a week. The new model improves on it in every way without sacrificing what makes Jeeps so beloved. Our loaner was a optioned-up Sahara Unlimited. If you're going for maximum on-road comfort, this is the one to get. It has quite a few options, bumping the as-tested MSRP to $52,235. Features include leather upholstery, heated seats, LED lighting, an upgraded infotainment system, blind-spot monitoring, a body-color hardtop and a Dana 44 rear axle. Editor-in-Chief Greg Migliore: The 2018 Jeep Wrangler is a step forward for this legendary off-roader, improving it in subtle ways that truly effect change. The upgrades feel cohesive and work in harmony to create the most capable and sophisticated Wrangler ever. We tested a loaded-up Unlimited Sahara, which stickered for the eye-watering tally of $52,235. Make no mistake, the Wrangler is a premium SUV. I've always said that if I were to own a Wrangler I'd go for basic trim, but after driving this almost dressy Jeep, I'm not so sure. It's expensive — but it's really nice. The changes for 2018 involve powertrain, design and features. You can read about them here. The styling is what I kept noticing. The changes are subtle, but after looking at it — I'd often stare at it while sipping a cup of coffee last weekend — it really elevates the Wrangler with a more modern look. In Unlimited Sahara trim, with the elegant LED lights, 18-inch polished gray wheels and brilliant white exterior paint, it reminded me more than a bit of the Mercedes G-Class. The greenhouse, which has slightly new and larger window shapes and a steeper windshield angle, also evokes the G-Class, to my eye. This probably wasn't Jeep's intent, but it looks sharp. Speaking of subtle changes, I'd compare the Wrangler's styling changes to the alterations to the Detroit Tigers' uniforms, also from 2017 to 2018. The interior is a solid upgrade from the JK. The digital instruments, the Sahara trim's smart use of leather and stitching, and FCA's clever Uconnect all made my experience in the Wrangler pretty comfy. Love the old war Jeep on the shift knob. The driving experience does feel more comfortable to me compared to the JK.