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Jeep Renegade to show off new Mopar gear in Detroit

Jeep's adorable new Renegade is arriving in the US market soon (we're looking forward to driving it in a couple weeks), and to highlight that fact, the American off-road brand is trotting out a pair of Mopar-modified compact CUVs for the 2015 North American International Auto Show. Rather simply, Jeep has modified one Renegade to show off its prowess in the city, and another that plays up the crossover's off-road abilities. Despite their different purposes, both vehicles show off Mopar's parts catalog and Jeep's Authentic Accessories lineup for the new baby Jeep. The Urban Renegade borrows uses a Renegade Limited with Anvil paint as its base and draws from the Accessories catalog, adding a number of Omaha orange accents and satin black wheels. Mopar donated a bike-hauling trailer hitch to the rear of the Renegade, while its cabin features Katzkin leather-lined seats. Once again, Omaha orange accents brighten up the Limited's cabin. As for the off-road model, Mopar got a bit more involved, starting with the Renegade Trailhawk and adding satin black wheels with Colorado red trim and X-shaped graphics, borrowed from military jerry cans, to the Commando Green exterior. A number of prototype and one-off body mods were fitted to the Trailhawk, including a concept skid plate, rock rails and a new rear valence. Inside, Katzkin leather was applied to the Renegade's seats while the Omaha orange accents from the Urban Renegade have been replaced with Commando Green bits and bobs in the off-road model. Look for more on these new Renegade twins come Monday, when we hit the floor of the 2015 Detroit Auto Show. Until then, check out the official press release from Mopar. Mopar to Showcase Trio of Customized Vehicles at NAIAS 2015 - Mopar display at 2015 North American International Auto Show (NAIAS) in Detroit to spotlight how Mopar parts help customers personalize their rides - Off-road Mopar-equipped Jeep® Renegade makes Trailhawk model of Jeep brand's all-new small SUV even more trail tough using Jeep Performance Parts - Urban Mopar-equipped Jeep Renegade enhances city-sized proportions and versatility of the all-new 2015 Renegade with selections from Jeep Authentic Accessories catalog - Dodge Challenger T/A Concept blends vintage design cues with cutting-edge Mopar performance mods January 9, 2015 , Auburn Hills, Mich.

Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

Jeep Cherokee sales rival Wrangler after two months

In our First Drive article on the 2014 Jeep Cherokee we said, "our informal and thoroughly unscientific opinion is they're going to sell tons of them. Why? Because it is very good." So far, it appears the public concurs. Of course, it's very early - the new compact utility has logged just one month of confirmed sales, but Larry Vellequette at Automotive News says dealers have told him that the second month of sales will be even better, a message that mirrors what we've heard from company execs.
In its first, severely truncated month on sale, the Cherokee sold 579 units. With all of November to play with, though, dealers moved 10,169 of them - compared to 11,753 Wranglers and 14,798 Grand Cherokees. That helped propel Jeep to a 30-percent year-on-year improvement for the month, Chrysler Group to a 16-percent improvement and the group's 44th consecutive month of sales growth, exceeding analyst expectations in posting its best November numbers since 2007.
If it can just keep replicating the its first month of sales, the finalist in North American Truck of the Year voting will smoke the trade done by the outgoing Liberty, which didn't break 7,900 units in a month in the last four years of its life (and normally didn't get close to even that). In March this year, Chrysler said it wants to build 250,000 Cherokees in its Toledo assembly plant for global sales. It's early yet, but with second-month sales quoted as being as "strong as death," the bookies might be resetting the odds.