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Jeep first American carmaker to return to Tokyo show

Despite foreign-brand car sales in Japan declining six percent in the first four months of this year, Jeep sales are up 21 percent in the same period. That could explain why Jeep will be the first the US manufacturer to return to the Tokyo Motor Show after eight years away. Ford, General Motors, and Chrysler walked away during the global crisis that struck after the 2007 show. Jeep will be part of an eight-vehicle, four-brand showcase overseen by Fiat Chrysler Automobiles Japan, the local subsidiary. For the moment, it is the only US brand to sign up - neither Ford, GM, or even Chrysler are committed to attend. Stablemates Fiat, Alfa Romeo, and Abarth will be there, along with 13 other foreign makes, answering the "Technology & Fantasy" theme for this year's event. In total, organizers announced 15 brands from 14 Japanese manufacturers, and 27 brands from 17 foreign carmakers. The show opens to the public from Oct. 30 to Nov. 8. Related Video:

Jeep three-row Chinese SUV will be called Grand Commander

China is still very much a Jeep country, and the boxy XJ generation Cherokee lived and prospered there far longer than it did in the United States — until 2014. There have also been China-built Grand Cherokees, but the biggest Chinese Jeep has been previewed in the form of the Yuntu concept seen at the Shanghai Auto Show in April. Now, leaked shots of the Yuntu's production version have emerged a couple weeks after the SUV was spotted testing still in camouflage, and it appears to wear the nameplate Grand Commander. While a name like Grand Wagoneer would have been a stronger memento of Jeeps gone by, at least it's not called Grand Compass or Grand Nitro. The official reveal of the Grand Commander is expected to be held at the Beijing Auto Show in April, where more information will be available. Car News China says the big, nearly 16-foot-long SUV is a seven-seater, and the engine is the same 2-liter turbo unit also seen in the freshly updated Wrangler. There will be two power levels, 234 hp and 265 hp. The Grand Commander will most likely remain China-only, where it will be priced at $38,000. That sees it competing with Volkswagen's large Teramont SUV, which starts at nearly $45,000. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.