2005 Jeep Wrangler Unlimited on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Hellcat motor 'fits like a glove' in the Wrangler and Gladiator, says Jeep

Just like "technically correct" is the best kind of correct, "technically possible" is the best kind of possible. Specifically, it's technically possible to slot a Hellcat crate motor into the Jeep Wrangler and Gladiator, as confirmed by Jeep brand chief Tim Kuniskis. Speaking to Australian media last week, Kuniskis went on to say that "everybody" keeps asking him if the supercharged, 6.2-liter Hellcat V8 fits in the Wrangler and Gladiator, and that the answer is yes. "It fits like a glove," said Kuniskis. But — there is a but — the fitment is so close for comfort, it makes the combination one that Jeep can never produce. "There's no air space around the engine [...] so you have no crush space, you have nothing that can be used to absorb energy in a crash. It's not a problem to put it in — other than emissions and fuel economy — except it would never pass any crash tests, and that's a problem," as Kuniskis told Drive. However, since the Hellcat is now out of the bag, it's probably only a matter of time until hobbyists with access to these engines will start putting them into Wranglers and Gladiators. And with the time-honored piece of advice — just don't crash into anything — it'd be a combination worth seeing and hearing. Just to throw it out there, a "Hellcrate" engine costs less than $20,000 new. Kuniskis also said that Jeep is "gauging interest" for the J6 concept, one of the Easter Jeep Safari concepts that were just revealed. "[The J6] is just a concept at this stage. But that doesn't mean we're not going to gauge interest for it." However, he said justifying its production is apparently "tough."

Tesla Cybertruck is here, Jeep Renegade is gone | Autoblog Podcast #810

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Electric, John Beltz Snyder. They start the show by talking about the new cars they'd buy for $24,000 if it were 1995. In the news, Tesla delivered the first production Cybertrucks, the Jeep Renegade has been discontinued for 2024, we've received specs and pricing for the Fiat 500e, the Chevy Bolt's return is confirmed for 2025 and Honda's gona show some future EVs at CES. For reviews, our hosts have been driving the Toyota bZ4X, Kia EV9 and Audi SQ5 Sportback. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #810 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Here's $24,000. Buy something new in 1995 Tesla Cybertruck price, specs, features finally revealed — plus, Cyberbeast 2024 Fiat 500e U.S. specs and pricing revealed Chevy Bolt second generation confirmed for 2025 debut Honda will show its new global EV lineup at CES Cars we're driving: 2023 Toyota bZ4X 2024 Kia EV9 2024 Audi SQ5 Sportback Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts Audi Chevrolet Fiat Honda Jeep Kia Tesla Toyota