2005 Jeep Wrangler Unlimited on 2040-cars

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The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

2014 Jeep Cherokee gets official in a hurry

Automakers work very, very hard to keep their new vehicles under wraps until they can present them in exactly the way they want it - typically choreographed under the bright lights of an auto show, or perhaps with photos or video in an idyllic location. Spy shooters and leaks, in other words, keep executives and public-relations types up at night.
This is likely to be one of the most polarizing designs to come out in 2014.
Take today, for instance, when the team over at Jalopnik got a big scoop - the first undisguised shots of the 2014 Jeep Cherokee, a model whose name wasn't even officially confirmed yet. The clandestine images taken inside of a factory were blurry and didn't exactly show off the crossover's radical new contours in the same sort of flattering light that Jeep probably would've wished for its product reveal. So the Auburn Hills automaker has wisely reacted by spilling at least some of the beans on the new model, giving us these four photos and confirming the Liberty replacement's name, Cherokee.

2020 Jeep Gladiator configurator is live for you to play with

The 2020 Jeep Gladiator is getting closer and closer. The truck, which was revealed last month, is now up on Jeep's site, ready to be configured to your liking. Pricing isn't yet established on the building tool, but you get to click through all the configurator goodies. The models available in the configurator tool are Sport, Sport S, Overland and Rubicon. Sport S adds aluminum wheels on top of the base level Sport specification, as well as a convenience package comprising power windows, power heated mirrors, power door and tailgate locks along with keyless entry, and a 7-inch touchscreen with Uconnect 4 infotainment and Apple CarPlay / Android Auto support. The Overland model, available with leather, ups the wheel size an inch to 18, introduces side steps and body color fenders and gives the option of choosing LED lighting along with adaptive cruise, collision warning and active braking assist. The touchscreen on Overland is also bigger at 8.4 inches. Finally, the Rubicon is what Jeep calls "The most off-road capable midsize truck ever," with its Rock-Trac 4x4 system with up to 84:1 crawl ratio. The Dana 44 axles are lockable front and rear, shocks are upgraded to Fox units, and the fender flares give more room to accommodate 33-inch off-road rubber. The sway bar on the Rubicon can be electrically disconnected, the hood is Rubicon-specific, and the cab and bed have steel rails. There's also an option for a "TrailCam" off-road camera, but it's part of the LED lighting group and also necessitates the 8.4-inch touchscreen. We're also waiting for beefier towing options than the Trailer Tow package that adds improved cooling together with the hitch — tow rating is class-leading at 7,650 pounds max. Only the Pentastar V6 is on offer so far. On all models below the Rubicon, you can choose a Trac-Lok rear differential; standard transmission is a six-speed manual with an available optional eight-speed auto. With tops, there's an availability of a dual top package, giving the buyer both the three-piece hardtop and a soft top; the hardtop is available in black and body color. All in all, the Gladiators can be well optioned to specific tastes, and the configurator is sure to provide you with hours of fun — even before the official pricing is announced. Related Video: