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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

Refreshed Jeep Cherokee gets more conservative styling

When the Jeep Cherokee hit the market a few years ago, it created a bit of controversy within the Jeep community. The two biggest issues were the styling and the fact that the former rough-and-tumble Cherokee was now a soft, car-based crossover. While there isn't much that can be done about the latter, it looks like Jeep is planning to address the Cherokee's love-it-or-hate-it looks. These spy shots, in typical fashion, don't reveal as much as we would like. The Cherokee here has a good amount of camouflage covering the front and rear fascias, the two areas that generated controversy. It looks like the headlights have moved up and sit alongside the bumper, not below it. The seven-slot grille remains, but there would likely be fires in Toledo if that disappeared. The rear has been changed as well, and it looks like there is a body-width trim piece similar to that on the Grand Cherokee. When the refreshed Cherokee debuts, the Jeep lineup will be murkier than ever. More conservative styling would make it look like a baby Grand Cherokee, but that's exactly what the all-new Compass looks like. It seems the pair might step on each other's toes, but Jeep must hope it's better than going to another manufacturer. Look for a full reveal this fall. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Jeep Cherokee spy shots View 15 Photos Image Credit: Spied Bilde Design/Style Spy Photos Jeep Crossover SUV

Chevy, Kia and Jeep win 2020 North American Car, Utility and Truck of the Year

Although the Detroit Auto Show is moving to the summer, the North American Car, Utility and Truck of the Year (NACTOY) awards were again announced in January. The car of the year is the 2020 Chevy Corvette Stingray. Utility of the year is the 2020 Kia Telluride. Truck of the year is the 2020 Jeep Gladiator. None of these choices was particularly surprising. All of these cars were major releases that delivered on style, performance and functionality. That being said, the runners-up in each category were noteworthy, too. You can see the full list of finalists below. Car Chevy Corvette (Winner) Toyota Supra Hyundai Sonata Utility Kia Telluride (Winner) Hyundai Palisade Lincoln Aviator Truck Jeep Gladiator (Winner) Ford Ranger Ram HD Follow any of the inline links above to read our reviews on the winners and finalists. Related Video: