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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

Chrysler recalling over 200k vehicles across its brands

With more than 200,000 units across six separate recalls and almost all of its brands, it appears that Chrysler has officially jumped headfirst into the recall pool this month. The National Highway Traffic Safety Administration has issued three official recalls for the automaker, and The Detroit News is reporting that the automaker itself has announced three more.
The biggest of the recalls applies to about 120,000 Dodge Charger, Dodge Challenger and Chrysler 300 models for 2011 and 2012 due to faulty wiring harnesses for the seat-mounted side airbags, which could lead to these airbags not deploying in the event of a crash. A little more than 60,000 two-wheel-drive versions of the 2007-2008 Dodge Nitro and 2008 Jeep Liberty SUVs are being recalled due to a heat shield that could cause the driveshaft to break, which if that isn't bad on its own, could then hit underneath where the airbag sensor is mounted, causing the airbags to deploy. Wrapping up NHTSA's recall notices, about 20,000 Jeep Patriot and Jeep Compass models for 2012 are also being recalled due to a problem with the fuel tank transfer tube that could lead to the vehicle stalling. The LX car recall campaign is going into effect this month, while the other two will start next month - all three notices are posted below.
In addition to the official NHTSA recalls, The Detroit News is also reporting that Chrysler is recalling more than 16,000 Ram trucks and a small number of Dodge Dart sedans. Around 6,500 2013 Ram 1500 trucks will be recalled due to an improper adjustment of the parking brake cable from the factory, while 7,000 Cummins-powered 2013 Ram Heavy Duty trucks are being recalled due to an engine cover that does not have as much heat resistance as it is supposed to. Finally, a total of 46 Dodge Dart sedans are being recalled due to a problem with the brake calipers and/or parking brake.

Jeep owner inadvertently receives 2018 Wrangler hood from scrapyard

After an apparent mix-up, FCA may be looking for a new scrapyard to which to send prototype parts. JLWranglerForums.com member Redrockjk recently purchased a used Wrangler hood from a yard near the FCA proving grounds. When he ordered it, he thought it was from a 2014 model, and while it looked very similar to his current hood, after installing he discovered something unusual. It was too long. From what we can see in the photos from JLWranglerForums.com, the leading edge of the hood sticks out roughly two inches from the top of the Wrangler's grille. The greater length is also clear when the hood is placed next to its likely predecessor. The receivers for the exposed latches are also too far forward to be used on a current Wrangler. Redrockjk also said there wasn't a VIN or a part number anywhere on the hood. As if those details weren't a big enough red flag, Redrockjk reported that the used parts supplier contacted him to ask for the hood back. We reached out to Jeep to see if they could confirm if this is a hood for the next-generation Wrangler. Unsurprisingly, the company had no comment at this time. Considering the details, and the proximity of the scrapyard to an FCA proving ground, there's a better than zero chance this is from a pre-production 2018 Wrangler sent to the yard to be scrapped. No word on whether the hood was aluminum, as has been rumored. Except for the length, the part fits pretty well on the current model. The hood vents present are also similar to those found on some current models. It's one more piece of evidence that the next Wrangler won't stray far from a proven formula. Related Video: Featured Gallery 2018 Jeep Wrangler Hood News Source: JLWranglerForums.comImage Credit: JLWranglerForums.com Spy Photos Jeep SUV Off-Road Vehicles forum wrangler forums