2023 Jeep Wrangler 4xe Willys on 2040-cars

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Hank the Autodog takes a ride in the long-term 2014 Jeep Cherokee

Autoblog readers, meet Hank, my 40-pound, six-year-old Shar Pei and Staffordshire Terrier mix, a combination also known as a Pit Bull. Pit Bulls and car enthusiasts have a lot in common. They're a little intimidating to your average man on the street, but at the end of the day all they want to do is feel the breeze in their ears. Dogs who love car rides are the ultimate enthusiasts, and Hank especially is a canine connoisseur of cars. There is nothing Hank likes more than to hop in and go for a ride. With an owner like me, he has developed refined tastes when it comes to cars. As our long-term Jeep Cherokee is about to leave the Autoblog Garage, and since the weather is warming back up, it's the perfect time to give our Autodog one last spin in his favorite Jeep. We wanted to see what a car ride looks like from a dog's perspective. Luckily, we have a cache of GoPros and plenty of cars on hand to give Hank one last chance to go for a window-down ride. After many pets, treats, and drives around town, we put together this video montage of Hank's best day ever.

Mahindra vs. FCA case rages on amid confusion from false reports

The Mahindra vs. FCA case is trucking on despite some reports from India that say otherwise. It was widely reported over the weekend that Mahindra had come out on the winning side of the U.S. International Trade Commission's investigation. However, that's not the case, and FCA says it expects a final decision to be made this month. Apparently, the reports used a brief filed by Mahindra that doesn't actually have any bearing on what the final decision in court is. The briefing was rather explicit in its language, but FCA released a similar brief following hearings. We'll list them both for you below. Mahindra: "FCA is contractually barred from pursuing this investigation if Mahindra's vehicles contain or use the approved grille design. The evidence shows that Mahindra's Roxor uses the approved grille design. Thus, the record supports a finding that Mahindra met its burden of proving by a preponderance of the evidence that FCA is contractually barred from pursuing this investigation." FCA: "Mahindra has failed to carry its burden in showing that all of FCA's claims fall under the narrow scope of the 2009 Agreement. The Investigation against Respondents should therefore proceed." These statements represent opinions of both companies, but not actual decisions made by the U.S. ITC. In case you were still wondering, this whole battle is about the Mahindra Roxor's front grille design. FCA says is looks too much like a Jeep, and is worried the Roxor will cut into Wrangler sales. The Mahindra Roxor isn't road-legal, which would make it difficult to steal actual Jeep sales from FCA, and there was also an agreement signed in 2009 between the two companies related to this issue. FCA agreed then not to bring about infringement claims against Mahindra as long as it used a grille design that differs from the classic Jeep trademark grille FCA approved of. One could argue Mahindra's grille is different than Jeep's design because it only has five slats instead of seven, but it sure does look a lot like an old Willys. It will be another month before official word is out on this case, and we'll be following to see whether Mahindra will be allowed to sell its fun, diesel off-roader in the U.S. Related video:

2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video: