1991 Amc Jeep Wagoneer on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Steve McQueen's U.S. Army Willys Jeep is up for auction

It's not a Bullitt Mustang, but this World War II Willys Jeep up for auction was still owned and driven by the famous Steve McQueen, and it could now be yours. Heading to the block with Silverstone Auctions, this 1945 Willys was bought directly from the U.S. Army by McQueen himself. The Willys was sold in 1984 as part of the Steve McQueen Estate Auction for a whopping $6,000, and then sold to its current owner some undisclosed amount of time after that. Currently, the Willys resides in the U.K. where it was completely restored to the state it would have been in during McQueen's ownership. The restoration process was completed by the Jeep experts at Jeeparts. It comes with a certificate of authenticity from the Steve McQueen Estate Sale to ensure its legitimacy. Silverstone Auctions is predicting a final hammer price of $105,00 - $131,000. That's pretty exorbitant for an old Willys, but there's certainly been a bit of excitement around the late actor here recently. Bonhams just auctioned off some old motorcycles owned by McQueen, and Ford has finally brought the Bullitt Mustang back to the market. If you're a fan with a little (or a lot of) extra change in your back pocket, this looks like a perfect way to have some off-road fun in a car with some seriously special history. The auction is taking place Nov 10-11 near Birmingham in the U.K. Related Video:

VW, Jeep and Cadillac top list of most-tattooed car brands

Most car enthusiasts own at least one piece of gear with their favorite brand's logo on it. It can be a T-shirt, a pen, a hat, or a garage sign, for example. It takes a much greater degree of dedication to get a car-themed tattoo, and a study suggests this sky-scraping level of obsession is most often found in Volkswagen, Jeep, and Cadillac fans. Compare the Market analyzed Instagram hashtags and posts to compile a list of the most commonly tattooed brands. Volkswagen came out on top, with 5,507 posts; note that anything related to the Wolfsburg-based brand earns it a point, whether it's a logo, a cutaway diagram of the Beetle's air-cooled flat-four engine, or a Touareg V10's firing order. Jeep finished second with 2,139 posts, followed by Cadillac at 1,775 posts. Surprisingly, the fourth spot is occupied by Pontiac, which appeared in 1,609 posts in spite of the fact that it hasn't built a car since 2010. Holden appears near the very bottom of the top-20 chart, ahead of Lamborghini, and its result might be influenced by the fact that General Motors announced plans to shutter it earlier in 2020. BMW and Mercedes-Benz are in sixth and 12th place, respectively. Alfa Romeo doesn't appear in the top 20, though its decades-old Quadrifoglio logo (pictured) can easily be mistaken for a symbol of Irish luck. Searching for posts that show a tattoo of a specific model uncovered even bigger surprises. According to the same study, the most-tattoed nameplate is the Chevrolet Impala, which appears in 823 posts. Odds are the earlier generations, like Dr. Dre's famous six-four, are more often tattooed than the final-generation model, which unceremoniously went out of production in February 2020 without a direct replacement waiting in the wings. Second place goes to the DeLorean DMC-12, which has transcended its status as an esoteric fiasco on wheels thanks to its role as a time machine in "Back to the Future." It appeared in 800 posts. Chevrolet's Corvette takes a distant third with 180 posts, followed by the Volkswagen Beetle (147 posts) and the Mini Cooper (116 posts). All told, car-themed tattoos are relatively rare. To put some of the aforementioned numbers into context, searching Instagram for the hashtag Volkswagen yields over 15 million posts, while the hashtag tattoo appears in over three million publications. Auto News Cadillac Chevrolet Jeep