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Jeep pickup truck apparently will be named Jeep Gladiator

For months we — we, meaning the automotive world in general — have been operating under the assumption that the Jeep pickup truck would be named Scrambler. For those of us who always thought that sounded like a breakfast at Denny's, vindication: According to Jeep Scrambler Forum — yes, they were so sure, they named themselves that — the truck will carry a different name: Jeep Gladiator. Gladiator, we salute you. Jeep Scrambler Forum says it'll roll with the changes: "Stay tuned as we'll be making the switch to JeepGladiatorForum.com in the coming days (smiley face, thumbs up)." The discovery came when a forum "longtime trusted source" found a web page with the new name that went up momentarily on FCA's media site. No sense looking for it, it's not there now. But here's the screen grab: Gladiator is not new. It was the name, way back in 2005, for the Jeep pickup concept: View 5 Photos Could this still be a mistake, and Scrambler will stick? It seems more likely that this is it. One thing's for sure: We're so close to finding out, we can almost taste it. The truck has been testing everywhere, from the Rubicon Trail to the streets of Detroit and Auburn Hills, where it's pretty easy to see a camouflaged example on most any morning commute. The wait is almost over: The wraps will come off later this month at the L.A. Auto Show. So what do you think of Gladiator? Let the movie quotes fly ... Related Video:

FCA believes thieves aren't getting into Jeeps with laptops

Last week, we reported on an incident where thieves stole a 2010 Jeep Wrangler from an owner's driveway in Houston, TX with nothing but a laptop. While the security footage made it seem like the perpetrator hacked into the vehicle, we had a conversation with FCA's senior manager of security architecture Titus Melnyk who set the record straight. According to Melnyk, the thief in the video isn't using the laptop to get into the vehicle, but rather as a means of coding a blank key fob and then using that fob to get into the Jeep. According to Melnyk, the suspects have gained access to a key programming tool, which allows them to pair blank key fobs to FCA vehicles. With the key fob now coded, the suspects can get into the vehicle and drive away. The thieves, believes Melnyk, have acquired the programming tool through a dishonest dealership or locksmith. Since the suspects are using a process designed to be used (honestly) by dealers, FCA doesn't consider this to be hacking and believes that there are no security flaws in the vehicles. How are the thieves getting key fobs? While Melnyk believes it is possible to recode an existing key fob, he points out that it's much easier to purchase a blank key fob on Ebay for less than $25. FCA is working closely with the Houston Police Department to apprehend the suspects. Related Video: Jeep Technology SUV Videos viral video hacking thieves

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.