'79 Jeep Cj7 ~ Body Off Restoration ~ 5 Speed ~ 37" Tires ~ All Steel ~ 4.2l on 2040-cars

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Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

Jeep Wrangler plug-in hybrid confirmed for 2020

The Jeep Wrangler will get a plug-in hybrid electric model in 2020, brand head Mike Manley confirmed this week at the Los Angeles Auto Show in a move he says is "future proofing" the legendary off-roader. "A full plug-in electric Jeep Wrangler will be available in 2020, furthering our commitment to all those who value the responsible, sustainable enjoyment of the great outdoors and very importantly, future proofing this Wrangler for generations to come," he said after the reveal of the 2018 model. It was reminiscent of a Steve Jobs 'One More Thing' moment from an Apple event. Manley explained the details of the new Wrangler, codenamed JL, and then dropped the EV nugget near the end of the press conference in Los Angeles. He didn't offer up further details like range or power. The plug-in hybrid will join a now-expansive powertrain lineup for new generation of the Wrangler. Jeep will offer a mild hybrid next year with its 2.0-liter turbo four-cylinder engine. Called eTorque, the hybrid adds regeneration, stop-start and electric power assist. This system makes 270 horsepower and 295 pound-feet of torque. In 2019, the Wrangler will get a 3.0-liter V6 EcoDiesel engine rated at 260 hp and 442 lb-ft. The tried-and-true Pentastar V6 with 285 hp and 260 lb-ft also continues. In an exclusive interview with Autoblog in January, Manley previewed the Wrangler's electric plans at the Detroit Auto Show. "The hybridization could actually help Wrangler," he said, noting it could improve torque distribution, a critical element for four-wheel drive vehicles." He added, "Electrification, absolutely. I could see Wrangler being a form of electric." The 2018 Wrangler goes on sale in January featuring a raft of improvements. It is about 200 pounds lighter thanks to the use of aluminum. There are also new engines, updated styling features and a nicer interior. Related Video: Featured Gallery 2018 Jeep Wrangler Rubicon View 80 Photos Green LA Auto Show Jeep SUV Off-Road Vehicles confirmed 2017 LA Auto Show

Jeep going bigger with new Grand Wagoneer, smaller with sub-Renegade?

The headlines are still rolling in for the new Renegade that Jeep unveiled at the Geneva Motor Show last week, but already reports are surfacing, citing sources within the company, about what Chrysler's iconic off-road brand will do next.
Speaking with Auto Express (whose reports we tend to take with a grain of salt or two), Jeep chief Mike Manley suggested that two courses of action are currently under consideration at Auburn Hills to develop two very different new models - one smaller and one larger than anything Jeep currently makes.
One plan would be to make an SUV or crossover even smaller than the new Renegade, although it isn't immediately clear what platform it would take. The Renegade (pictured above in Trailhawk spec) will be built in Italy alongside Fiat's upcoming 500X, but uses a heavily modified platform. We figure the smaller model, if approved, could base itself on the new Fiat Panda Cross.