Limited Suv 2.4l Cd Leather Heated Seats Navigation Bluetooth Cruise Control on 2040-cars

Auto blog

2014 Jeep Cherokee: Introduction

When we look back at some of the more shocking product launches of recent yeras, the Jeep Cherokee is certainly high up on the list. And we aren't just talking about its off-the-wall, polarizing design.
For starters, it brought back the iconic Cherokee nameplate - something Jeep enthusiasts have coveted for ages. But beyond that, it brought a new evolution for the Jeep brand. After all, the Cherokee is car-based - using the same compact platform that underpins the Dodge Dart and Chrysler 200. It has a greater focus on technology and refinement than ever before, in an effort to appeal to a new crop of Jeep customers. And powering it all is a new (optional) V6 engine paired with an equally new nine-speed automatic transmission.
Can the Cherokee's car-based roots still allow for a vehicle that's superb when the going gets tough? Will its design still be a love/hate affair in one year's time, or will it start to blend in? Is the powertrain strong enough to not only support the needs of daily driving and road trips, but blaze a few trails as well? We're aiming to answer all these questions, and more, over the next 12 months. Welcome to the Autoblog long-term garage, Cherokee.

FCA design chief Ralph Gilles uses Jeep to help couple in fiery wreck

Fiat Chrysler's head of design Ralph Gilles recently rendered assistance at a fiery crash scene that left one dead. Gilles helped two people trapped inside a vehicle following a pair of collisions that left them pressed up against a burning vehicle. He used his Jeep Wrangler to nudge a Ford Edge engulfed in flames across the road. The 57-year-old female passenger who was trapped inside the other car was later pronounced dead at a local hospital. The first crash happened early Sunday, Feb. 18, in a rural area north of Detroit when a 2013 Ford Fiesta carrying the woman and her husband collided head-on with a 2013 Ford Edge that had crossed the center line. The driver of that vehicle sustained minor injuries; police said alcohol is believed to have played a role. Gilles was driving home with his wife, Doris, when they came upon the accident, stopped and called 911. He told the Oxford Leader he and the driver of the Edge tried to help the couple in the Fiesta, but none of the doors would open. After Gilles went to move his Wrangler out of the way, he saw a Buick LeSabre broadside the already-crippled Fiesta and push it up against the Edge, which then caught fire. With the couple still trapped inside the Fiesta, Gilles got the idea to put the Wrangler into four-wheel drive and push the Edge to the opposite shoulder using his Jeep. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "I still have no idea where that (thought) came from," Gilles told the Leader. "The only thing I can remember thinking (is) I've got a Jeep, it's got a bumper on it, I think I can do this. All I could think about were the two people still inside the other car." Firefighters were later able to extract the couple from the Fiesta and transport them to a hospital. The woman was then airlifted to a second hospital, where she was pronounced dead. Her husband was listed in stable condition. Gilles posted a short video of the burning vehicle on Instagram and wrote that he was "NOT a hero." "It made us appreciate the true heroes. The first responders, Firemen/women, EMS and Police who deal with this stuff every day," he wrote. Image Credit: Ralph Gilles / Instagram Jeep fire

2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video: