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Fiat Chrysler target 850k sales in China by 2018

Behind the vanguard of numerous Jeep models, two Chryslers, a smattering of Fiats and Alfa Romeos and local production through a joint venture with Guangzhou Automotive Group (GAG), Fiat Chrysler wants to increase sales in China more than six-fold by 2018. The group sold 130,000 cars in China in 2013, the aim for 2018 being 850,000 cars.
Ultimately it's expected that the Jeep Grand Cherokee, Cherokee, Wrangler, Renegade, the coming Grand Wagoneer and a sub-Renegade-sized crossover will either be built in or exported to the People's Republic. The Chrysler Town & Country and 300 will join the export list in 2016 and 2018 respectively, according to a report in Automotive News.
With a number of those vehicles not in production or perhaps even envisaged yet, and others not due on the local market until 2018, it will be interesting to see how Fiat Chrysler plans to achieve the target in the specified timeframe. The joint venture with GAG builds two products now, the Dodge Dart-based Fiat Viaggio launched two years ago - supposedly designed just for China - and the just-launched Fiat Ottimo, a hatchback version of the Viaggio. Fiat projected 300,000 Viagio sales in its first two years, that number has been adjusted downward to 94,000 and there doesn't appear to be an analyst alive that sees a good future for Fiat in China's overrun mainstream market. Still, last year's 130,000 group sales in China is a huge jump from 2012 sales of 66,000 units, but less than half the 300,000 units it projected.

Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

A hybrid Jeep Wrangler could be in the cards for new generation

Jeep could make a hybrid version of its iconic off-roader, the Wrangler, the head of the Jeep brand suggested in an interview with Autoblog. Speaking this week on the floor of the Detroit Auto Show, Jeep's global chief Mike Manley said "the hybridization could actually help Wrangler," noting it could improve torque distribution, a critical element for four-wheel drive vehicles. Manley added, "Electrification, absolutely. I could see Wrangler being a form of electric." The Jeep boss didn't offer further details, though a hybrid Wrangler has been rumored for years. The next-generation off-roader is due for the 2018 model year, which means a reveal is imminent. Hybrid technology would likely be used to assist the Wrangler's performance and efficiency, rather than as a total fuel-economy play. The next-gen Wrangler is expected to have LED lights, updated and more aerodynamic design, and greater use of aluminum. A turbo four-cylinder gasoline engine, a diesel engine, and an eight-speed automatic transmission are also among the powertrain rumors, though the diesel may be in jeopardy after the EPA accused FCA US of installing emission-control software on its EcoDiesels. Despite the changes, this new Jeep will be instantly recognizable as a Wrangler, Manley told us. "It's the icon of our brand." View 30 Photos Also heartening for enthusiasts, the Wrangler is getting a pickup variant built alongside the utility vehicle in Toledo, OH. Manley wouldn't speculate on a name, though it has a long list of historic choices. Jeep used "Comanche" on a Cherokee-based pickup from 1986-92 and had the Gladiator/J-Series for a larger truck from 1963-87. "Of course we could go back to one of the record books [for a name]," Manley said. Meanwhile, Jeep also confirmed that the Wagoneer and Grand Wagoneer models will return to its lineup in 2020, slotting above the Grand Cherokee and giving Jeep an entry in the upper luxury SUV segment. Manley said the Wagoneers will compete in the $60,000-to-$100,000 price range. They will be based on a body-on-frame platform sourced from the Ram and built in Warren, MI. "Ever since I've been associated with Jeep, in my mind, they needed to come back to the portfolio," Manley said. Jeep's other spotlight vehicle, the Grand Cherokee, will get a new generation launching in 2019, Manley said. Though the current line has been on sale since 2010, Jeep has added interior updates and special variants to keep it fresh.