2014 Jeep Patriot Latitude on 2040-cars

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The Grand Wagoneer is ambitious, but luxury comes naturally for Jeep

The good life is coming easy for Jeep, or perhaps I should say, naturally. The rough-and-tough off-road brand that can credibly claim it helped win World War II is offering a level of luxury that borders on decadent in its latest line of SUVs. After a weekend in the 2022 Jeep Grand Wagoneer, I can reiterate that Jeep’s status as a luxury good producer is legit. Really, JeepÂ’s upward mobility is nothing new. Anyone who has driven a Grand Cherokee in a top trim in the last decade will tell you the materials and layout rival premium brands of all stripes. But jumping up into the Wagoneer/Grand Wagoneer (here's our First Drive Review) territory means a different kind of fight for Jeep. ItÂ’s facing off against vehicles like the GMC Yukon, Cadillac Escalade and Lincoln Navigator. The Grand Wagoneer Series III like I tested starts at $104,000, and mine had plenty of options. At this point, Jeep is also taking aim at Mercedes, BMW and frankly anyone who makes a six-figure SUV. ItÂ’s not a Bentley Bentayga rival, but with huge touchscreens, soft saddle brown leather, rear infotainment, massaging seats, and silky McIntosh speakers, the Grand Wagoneer is one of the most well-appointed vehicles IÂ’ve tested. Will consumers pay six figures for a Jeep? Is it a luxury good? My sense is yes to both. Built just north of Detroit, the Grand Wagoneer offers an authentic Team USA vibe that works for things like Shinola and L.L. Bean. Jeep has been named the “most patriotic” brand in the U.S. for 19 straight years, and the Grand Wagoneer and Grand Cherokee L have small flags on their flanks, so thereÂ’s substance to support the marketing and mythology. The Grand WagoneerÂ’s only obvious downside is its fuel economy, which seems woefully behind the times, even for a hulking SUV. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Jeep Grand Wagoneer Interior Review | Autoblog Short Cuts Other News and Views: The Lamborghini Countach LP 500 is back Well, sort of. An ‘important collectorÂ’ commissioned Lamborghini to recreate a one-off replica of the original 1971 prototype that presaged the Countach. While the actual car was destroyed in crash testing in 1974 — things were different back then — Lambo painstakingly recreated the car that debuted at the '71 Geneva Motor Show using archival documents and original spare parts. It created new bodywork with modern tactics to get the details spot-on.

Stellantis tells UK: Change Brexit deal or watch car plants close

LONDON - British car plants will close with the loss of thousands of jobs unless the Brexit deal is swiftly renegotiated, Stellantis has told the UK parliament, the latest in a series of warnings from the industry since the country left the European Union. The world's No. 3 carmaker by sales and owner of 14 brands including Vauxhall, Peugeot, Citroen and Fiat said that under the current deal it would face tariffs when exporting electric vans to Europe from next year, when tougher post-Brexit rules come into force. "If the cost of EV (electric vehicle) manufacturing in the UK becomes uncompetitive and unsustainable, operations will close," Stellantis said in a submission to a House of Commons committee examining the prospects for Britain's EV industry. Stellantis urged the government to reach an agreement with the European Union about extending the current rules on the sourcing of parts until 2027 instead of the planned 2024 change. In response, a government spokesperson said the business secretary had raised the issue with the EU. "Watch this space, because we are very focused on making sure that the UK gets EV and manufacturing capacity," Britain's finance minister Jeremy Hunt said on Wednesday at a British Chambers of Commerce event. The potentially existential problem facing Britain's car industry is closely tied to the shift to EVs. Under the trade deal agreed when Britain left the bloc, 45% of the value of an EV being sold in the European Union must come from Britain or the EU from 2024 to avoid tariffs. The problem is that a battery pack can account for up to half a new EV's cost. Batteries are also heavy and expensive to move long distances. Experts have been warning since Britain left the EU at the end of 2020 that the country would need a number of EV battery gigafactories or potentially lose a hefty chunk of its car industry. Only Japan's Nissan has a small EV battery plant in Sunderland, with a second one on the way. Cost of failure Britishvolt, a startup which received UK government support for an ambitious 3.8 billion pound ($4.80 billion) battery plant at a site in northern England, filed for administration in January after struggling to raise funds. The company was then bought by Australia's Recharge Industries, which has yet to unveil plans for the site.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.