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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Last Jeep Wrangler JK rolls off the line in Toledo

Say goodbye to the Jeep Wrangler JK. After more than 2.1 million models made since production began in 2006, a white 2018 Wrangler JK Rubicon Unlimited rolled off the line Friday at FCA's plant in Toledo, Ohio, as the last of its kind and as factory employees snapped photos. Fiat Chrysler is planning to retool the U.S. Toledo Supplier Park plant for an all-new Jeep pickup truck for launch in the first half of 2019. The final Wrangler JK will become one of the Jeep brand's show properties. "We take great pride in the role we have played in the history of this vehicle and the impact it has made in the Toledo community," Chuck Padden, the Toledo Assembly Complex manager, said in a statement. "We look forward to bringing that same commitment to the all-new Jeep truck." The JK has been on the road since 2007 and was built as part of a co-location concept with suppliers Kuka and Hyundai Mobis, which managed the manufacturing processes of the body and chassis, respectively. They'll also oversee those same responsibilties with the forthcoming Wrangler pickup, which is expected to begin production in the fourth quarter and hit showrooms in April 2019. We've been limited to spy shots of heavily camouflaged versions of that vehicle, which is tentatively called the Scrambler, though there were those ostensibly well-educated renderings from the Jeep Scrambler Forum a few weeks ago. FCA Chief Executive Sergio Marchionne has said he expects the new pickup to sell around 100,000 units per year, and the Toledo plant has an annual capacity of about 300,000 units. Meanwhile, FCA is continuing production of the Wrangler through the new Wrangler JL, which is being built on the north side of the Toledo Assembly Complex as part of a $4.5 billion production realignment to boost the Jeep and Ram brands. The Wrangler JL gets a 3.6-liter V6 that makes 285 horsepower and 260 pound-feet of torque. It's also available with a 2.0-liter turbocharged four-cylinder, which generates 268 hp and 295 lb-ft of torque, available only with an eight-speed automatic transmission, for an extra $3,000 (technically it's $1,000 for the four-cylinder engine and $2,000 extra for the eight-speed trans). A 3.0-liter diesel version is also due of the four-door version in 2019. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: FCA Jeep Truck SUV Off-Road Vehicles FCA jeep wrangler jl

What does Jeep have cooking with this stretched Cherokee?

Chrysler has been spotted testing what appears to be a stretched Jeep Cherokee prototype. Which seems odd, considering that Jeep already makes a Grand Cherokee, and that's an entirely different model. The question then is just what the company has in the works here. We don't know for sure – but we do have some ideas. We're anticipating a new Grand Wagoneer to serve as the brand's flagship model, but stretching the Cherokee's wheelbase to leapfrog the Grand Cherokee's would take more than eight inches – and stretching a "compact" platform to get there wouldn't seem to make a lot of sense. Alternatively Jeep could be looking to wedge a new model into its lineup in between the Cherokee and Grand Cherokee, potentially offering a third row of seats and wearing the Wagoneer name - sans the "Grand" - as part of a new range of seven-seaters. Just what the point would be, however, when the Dodge Durango already offers three rows based on the same platform as the Grand Cherokee, is a bit of a mystery. Another possibility is that it's not a Jeep at all, but rather a Dodge. The brand is in need of a replacement for the current Journey, and we're also waiting to see what FCA does to replace the Grand Cherokee since it unveiled the Chrysler Pacifica to replace the Town and Country. More of a crossover approach could take the Cherokee's Compact US Wide (CUSW) platform as its starting point, but stretched like this prototype to offer more space. Whatever it is, we're sure this won't be the last we'll have seen of it, so watch this space. Related Video: