2008 Jeep Patriot on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep Patriot replacement adopts tiny Grand Cherokee styling

After almost a year out of the spotlight, we've finally snagged our second set of images of Jeep's new CUV. Set to replace both the Patriot and Compass, these latest images reinforce what we originally thought about Jeep's newest model – it's a baby Grand Cherokee. These 15 images provide the best look yet at the new sheetmetal, details, and interior. Starting with the skin, it's like Jeep's designers scaled down the Grand Cherokee's profile to fit on the new crossover's stretched Renegade platform. The headlights, grille, and taillights looked like shrunken items from Jeep's flagship crossover, too. This is good news – even after its 2011 facelift the Compass was a homely little thing, and the Patriot was boxy at a time when CUVs were going for smoother, more aerodynamic lines. Jeep's new CUV is avoiding those mistakes by aping one of the company's most popular designs. Only the driver's seat, steering wheel, and center stack appear in the interior images, so we can't tell how the stretched chassis impacts rear-seat legroom compared to the Renegade/Fiat 500X. But in front, it looks like a Jeep – FCA's corporate steering wheel and HVAC controls are present and accounted for, but the usual touchscreen display looks bigger the expected 8.4-inch unit. That could just be the camera angle playing tricks on our eyes. We can't make any judgments about the material choices, but we'd expect quality to be on par with the larger Cherokee. Under hood, our spies report that FCA's nine-speed automatic will be the only transmission choice. FCA will call on its new 2.0-liter, Hurricane four-cylinder engine, the spies claim, but we also expect the less powerful 2.4-liter, four-cylinder from the Renegade and Cherokee. Apparently, production will begin by the end of the year. Short of a shotgun launch immediately after a Detroit debut, that virtually guarantees a debut in Los Angeles (or possibly Paris). Related Video: Featured Gallery Jeep C-Segment CUV: Spy Shots View 15 Photos Image Credit: CarPix Spy Photos Jeep Crossover Off-Road Vehicles jeep compass jeep patriot

Stellantis moves to set up its own lending unit

Stellantis is buying Houston-based auto lender First Investors Financial Services Group to set up its own finance arm in the U.S., a move that should support sales and eventually boost profit. The only major traditional automaker in the U.S. without its own finance company agreed to pay $285 million to a group of investors led by Gallatin Point Capital and Jacobs Asset Management, according to a statement. The transaction is expected to close by year-end. Stellantis was formed via the merger between Fiat Chrysler and PSA Group early this year. Carlos Tavares, the PSA boss who became the combined company’s chief executive officer, called the deal to acquire First Investors a milestone that will increase earnings and enhance customer loyalty. “Direct ownership of a finance company in the U.S. is a white-space opportunity which will allow Stellantis to provide our customers and dealers a complete range of financing options,” Tavares said Wednesday in the statement.  Having an in-house finance company has helped rivals General Motors Co. and Ford Motor Co. pad profits, especially during the global semiconductor shortage that has limited production and crimped sales. GM bought subprime lender AmeriCredit Corp. in 2010 and renamed it GM Financial. The operation generated a $2.76 billion profit in the first half -- roughly a third of the companyÂ’s adjusted earnings before interest and taxes. Trouble for Santander? The First Investors acquisition could spell trouble for Chrysler Capital, the operation that Santander Consumer USA Holdings Inc. and Chrysler set up in 2013 before the U.S. automaker completed its merger with Fiat. In a statement, Santander Consumer said itÂ’s committed to supporting Stellantis through the term of their existing agreement and its transition. Santander Consumer will also have “ongoing conversations with Stellantis about long-term mutually beneficial opportunities beyond 2023,” the company said, adding that its consumer business remains strong and has “delivered solid results for our shareholders.” This, along with support from its parent company, will allow the lender to “pursue additional opportunities as they arise.” The lenderÂ’s U.S.-listed stock fell 1.5% in New York trading Wednesday after Bloomberg reported Stellantis was preparing to announce a new finance partner. Stellantis shares rose as much as 1.3% in Paris trading Thursday.