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Chrysler registers Trackhawk trademark

There may not be many ways to forecast what an automaker is planning for the future, but there are some. Trademark applications are one of them, and Chrysler has just applied with the US Patent and Trademark Office to protect the name "Trackhawk." The question is, what's it planning on using it for? We don't know for sure, but we can put together an educated guess or two. And one guess is that Jeep will use the name to replace the letters SRT on the performance version of the Grand Cherokee.
How do we figure, you ask? From a number of developments. For starters, the SRT division has been reintegrated into the Dodge brand. Those letters currently appear on only two vehicles from outside the Dodge lineup: one is the Grand Cherokee SRT, and the other is the Chrysler 300 SRT. We've heard ruminations (however unconfirmed) that the latter could be either discontinued or possibly relabeled, and if the same proves true of the GC, the Trackhawk name could serve as a on-road performance counterpart to the Trailhawk label applied to off-road versions of models like the Cherokee and Renegade.
Logical it may be, but it's hardly a foregone conclusion. The Trackhawk name could just as easily be used for a new concept (like the Trailhawk name was in 2007), for another kind of trim level or for something else entirely. In fact we don't even know for sure it'll be used by the Jeep brand specifically, or used at all for that matter. Automakers have been known, after all, to register names they don't end up using.

The origins of the Jeep Wave | The Exposition

Jeep culture is tight-knit community of passionate enthusiasts with plenty of interesting stories and traditions, like the Jeep Wave. But how did the Jeep Wave start? Episode 2 of The Exposition looks at some theories behind the origin of this driving ritual. Show full video transcript text [00:00:00] Get behind the wheel of a Jeep, and you'll hopefully notice the other Jeep owners waving at you as you pass by. It's kind of cool actually, but one thing we couldn't help wonder is, where and how did this wave start? If you've never heard of the Jeep Wave, don't worry, you're not alone. For example, my friend James - that's James. Back in 2013 he bought his first Jeep. Like many new young Jeep owners, he had no idea about the wave. He quickly caught on, though. [00:00:30] So where did it start? Oddly enough, I was only able to find three pretty convincing theories. Theory One - The wave started in WWII as a way for soldiers to acknowledge each other while driving by on patrol. Theory No. 2 - The wave began after the war. Which also makes sense. Since civilian Jeep owners were most likely returning veterans who already appreciated the car, the wave was a way to acknowledge each other's service. [00:01:00] Theory No. 3 is the wave started much later, in the 70s when off-roading really took off. Kind of a way to salute a kindred spirit out looking for adventure. Now, there is an unspoken rule of who waves first. The rule is, the younger Jeep always salutes the older one. Or if you have a stock Jeep you must wave to a modified Jeep first. These are interesting theories, but one thing's for sure, the Jeep wave is a unique tradition. The next time you drive a Jeep, be sure to wave as you pass another by. Related Video: Jeep Automotive History Ownership SUV Off-Road Vehicles Classics Videos

Marchionne wants to nearly double Jeep sales by 2018

Jeep just keeps breaking its own sales records. A couple of weeks ago, the off-road brand announced its worldwide sales exceeded one million units for the first time, marking its third consecutive global record and the fifth straight year of sales increases here in the US. But FCA isn't about to stop there. TheDetroitBureau.com reports that chief executive Sergio Marchionne, speaking to the media at the Detroit Auto Show, has announced a new sales target for the Jeep division: By 2018, he wants to see Jeep sell 1.9 million units in a single year, nearly doubling its all-time record. The expansion will surely encompass new products, with the all-new Renegade just warming up, a next-generation Wrangler on the way and a reborn Grand Wagoneer in the pipeline, as well. But the focus of FCA's preparations to reach the new target is on production capacity. While it's not clear whether the Toledo, OH plant where half of all the Jeeps sold around the world are currently built will continue to host the next Wrangler, FCA is expanding production overseas. The Renegade is already being built alongside the Fiat 500X in Italy, where another 1,000 workers are being re-hired and where another factory is set to start producing Jeeps, as well. A Renegade-based variant for the South American market will soon be built in Brazil, and by the end of this year, Jeep aims to start local production in China.