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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

FCA recalling 425,000 Ram 1500, Jeep Compass to fix windshield wipers

Fiat Chrysler is recalling an estimated 425,588 Jeep Compass SUVs and Ram 1500 pickups to fix windshield wipers that may not be adequately secured. The voluntary recall involves Jeep Compass models and Ram 1500 and Ram 1500 Classics from the 2019 and 2020 model years built before March 3 of this year. FCA says it knows of no related injuries or accidents related to the issue, which involves a fastener that is supposed to connect windshield-wiper arms not being secured sufficiently. The new wiper nut was first introduced into production at a Detroit-area plant that builds the Ram 1500 on April 28, 2019. Left unaddressed, it could affect a driver’s visibility and increase the risk of a crash. One owner of a 2019 Compass in Wichita, Kan., filed a complaint with the National Highway Traffic Safety Administration in June 2019 and said the windshield wiper came off during a storm the day the vehicle was purchased. FCA says it will begin contacting affected customers later this month to arrange a free repair. Customers can also contact their dealer if their wipers donÂ’t sufficiently clear their windshield, or if the wiper arms get stuck and donÂ’t return to the rest position when de-activated. Customers can also contact customer service at 1-800-853-1403. The recall also affects an estimated 76,280 vehicles in Canada and 3,280 in Mexico. Recalls Jeep RAM Truck SUV

Hum Rider | Autoblog Minute

Hum Rider is a marketing stunt by the creative minds at Thinkmodo. The stunt was to promote Verizon?s Hum platform. Hum turns your older cars into a connected vehicle. Jeep Autoblog Minute Videos