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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Jeep Grand Wagoneer, Deserthawk and plug-in models coming soon

BOLOCCO, Italy — Today at FCA's Italian proving ground, Mike Manley rolled out the roadmap for Jeep's next five years. Manley has been in charge of Jeep since 2009 and has helped boost sales to more than 1.5 million units globally thanks to the success of models like the Cherokee, Grand Cherokee and Wrangler and submodels like the Trailhawk and Trackhawk. Well, there's more on the way, including new sand-prepped Deserthawk models, the return of the Wagoneer and Grand Wagoneer nameplates, and electrified versions of every model by 2021. While the plan for these next five years is a little less firm than the last one, it does provide the American automaker with some flexibility and breathing room. If you'll remember, by 2018 we were already supposed to have a new version of the Grand Cherokee as well as the premium Grand Wagoneer. Both of those are still coming, just not as soon as Jeep had hoped. Additionally, by 2022 Jeep plans to roll out two new three-row SUVs, new versions of the Renegade and Cherokee as well as the long-awaited Scrambler pickup. All in, Jeep plans to launch two models per year by 2022. That includes eight plug-in hybrids for the North American market. We saw one of the first Wrangler PHEVs at today's presentation. There are also plans to have a Level 3 autonomous vehicle on the market by 2021. Jeep will double down on its heritage, arguably one of the biggest things the brand has going for it. Its rugged image has helped boost sales in a market already clamoring for utility vehicles. By the end of 2018, FCA expects 1 in every 17 utility vehicles sold worldwide to wear a Jeep badge. The ratio should be even better for 2019. Related Video:

YouTube tallies votes for this year's top five Super Bowl spots [w/video]

When we asked you to tell us which of this year's 16 car-themed Super Bowl commercials you liked best, you chose the Farmer commercial from Chrysler Group, advertising the Ram trucks, over Audi's Prom commercial in second place. Turns out the voters in YouTube's Ad Blitz poll agreed, voting the same commercial to the number one spot from among the field commercials in every category.
From there, however, they went in a totally different direction. Budweiser's The Clydesdales spot came second, Samsung's The Next Big Thing took third. The Jeep Whole Again ad scored fourth in the YouTube poll, fifth in our poll of auto commercials, and the Hyundai Team spot got fifth from the YouTubers, but ninth in our poll.
The voting results don't match up with the viewing numbers, though - while Farmer has more than 13 million views, The Next Big Thing is well beyond 21 million. You can read the press release below and see all five spots, lined up for you, one more time.