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Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

Politician's funeral procession features pole dancers

A Taiwanese politician's racy funeral procession literally stopped traffic as it paraded dozens of scantily clad pole dancers through city streets last week. According to the Deccan Chronicle, beloved local politician Tung Hsiang passed away in December after decades of public service in the southern Taiwanese city of Chiayi. He had a reputation as a fun loving, gregarious socialite and his family wanted to send him off in a suitably flamboyant and memorable way. To honor that end, his family assembled a funeral procession of bands, performers, floats, and more than 200 vehicles that stretched for several kilometers as it snaked through the city. Featured among the procession vehicles were fifty customized, brightly-colored jeeps, each one carrying a bathing suit-clad showgirl dancing around a roof-mounted stripper pole. The exact opposite of a quiet, somber affair, the raucous parade clogged up streets, stopped traffic, and attracted crowds of onlookers and hangers-on. Tung Mao-hsiung, Hsiang's brother, told CTS reporters that his ailing brother had requested a big send-off just days before he died. "He told us he wanted this through a dream two days before the funeral," he said. While Hsiang's delightfully tacky funeral train pushed the boundaries of taste, and definitely contrasts with traditional ideas of funeral decorum, it's not that strange an event in Taiwan. The Deccan Chronicle states that Taiwanese send-offs have a tendency to be risque. Showgirls like the ones hired for Hsiang's procession are commonplace, and often go beyond just dancing and right to stripping at religious festivals and funerals on the island. The Chronicle suggests that this is due to the fact that Taiwanese folk religion is a unique mix of spiritualism and earthiness. Recent Video: News Source: The Deccan Chronicle Auto News Humor Jeep SUV Off-Road Vehicles funeral

Jeep Chief and Wrangler Red Rock Responder teased ahead of Easter Jeep Safari

Jeep is being coy about it's lineup for the 2015 Moab Easter Jeep Safari, releasing just a pair of shots and an exceptionally brief press release on two of the seven concepts coming to the desert later this month. So, what can we glean from the limited assets that have been given to us? Well, as we said, we know Jeep is bringing seven vehicles to its big festival. We also know the names of two vehicles, shown above – there's the Chief and the Wrangler Red Rock Responder. Which is which? A fair question. We're betting the second image is the Wrangler-based Red Rock Responder. As for the Chief, well, we've absolutely no idea what to expect there. Jeep's Moab concepts generally include the model name on which their based – see the Grand Cherokee Trail Warrior and Cherokee Dakar from last year, or even the Wrangler Red Rock Responder, mentioned above. There's no such moniker on the Chief. As for the Chief's illustrated teaser image, as we said, it doesn't reveal much. The body is angular, and quite Jeep like, with squared-off wheel arches and decidedly old-school taillights. Beyond that, though, we don't have much to go on. Expect much more not just on the Chief and Red Rock Responder, but on all seven of the concepts Jeep is bringing to Moab. The party starts on March 28 and runs until April 5. Be sure to check back then for full coverage. Related Video: