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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Tour the Jeep Wagoneer Icon Reformer with its creator Jonathan Ward

Icon has released a plethora of amazing machines, and has more coming down the pike. One of the company's latest creations is a Jeep Wagoneer that was done as part of Icon's Reformer line, which Jonathan Ward, the head of Icon, explains is a thorough restoration and upgrade, but with a fresh restored finish. This is in contrast to the company's Derelict series that keeps the rough exterior while upgrading everything underneath. And the level of detail in the Reformer Wagoneer is amazing, as shown by this video from The Hoonigans in which Ward gives a tour of the SUV. Starting on the outside, the truck is pretty close to stock in appearance, though the color and faux wood trim were never offered on it. Badges are a mix of originals, and a few tweaked ones for use on this Jeep. For instance, the front fender badges now feature the engine displacement of the Chevy LS V8 under the hood. Also, the round Jeep badges front and rear now have the Icon lizard badge. Inside, custom upholstery was added featuring patio furniture fabric for durability and the nifty pattern. Anything that would have been plastic, such as some of the chrome trim and the gauge cluster fascia, or vinyl, such as the door panels, have been upgraded to genuine metal or leather components. Icon even re-created a casting for the steering wheel to replace the old one. As already mentioned, this Jeep Wagoneer has a Chevy LS V8 displacing 6.2 liters. It naturally connects to a four-wheel-drive system with a Dana 60-size rear axle and 44-size front axle. The chassis was built by Art Morrison, a company known for its custom vintage car chassis. The suspension consists of coilover shocks and springs from Fox Racing and Eibach respectively. This is all just a brief overview. Check out the whole video above for all the neat details. Related Video: Image Credit: The Hoonigans / YouTube Aftermarket Jeep SUV Off-Road Vehicles Classics Videos icon

Autoblog Podcast #416

Episode #416 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Brandon Turkus talk about the 2016 Mazda MX-5 Miata, seeing the 2016 Nissan Maxima in the company's Super Bowl ad, and GMC's potential plans for a Jeep Wrangler fighter. Of course, the podcast starts with what's in the garage and finishes up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #416 Topics 2016 Mazda MX-5 Miata first drive 2016 Nissan Maxima previewed in Super Bowl ad GMC mulling Jeep Wrangler fighter In The Autoblog Garage 2015 Hyundai Genesis 5.0L V8 2015 Honda CR-V Long-Term 2015 Volkswagen GTI Hosts: Dan Roth, Steven Ewing, Brandon Turkus Runtime: 01:36:43 Rundown Intro and Garage - 00:00 Maxima – 30:48 Miata – 41:46 GMC/Wrangler – 59:14 Q&A - 01:11:13 Get The Podcast UStream – Listen live on Mondays at 10 PM Eastern at UStream iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Podcasts GMC Honda Hyundai Jeep Mazda Nissan Volkswagen vw gti nissan maxima