2019 Jeep Grand Cherokee Limited 4x4 on 2040-cars

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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2014 Jeep Cherokee facing production delay

Jeep's bold-faced new direction spearheaded by the 2014 Cherokee is facing some teething issues. According to a report by the Detroit Free Press, production start-up of the controversial new utility vehicle at its Toledo North facility is running about a month behind schedule "due to a wide range of issues." That's according to Mark Chernoby, senior vice president of engineering at Chrysler.
Chernoby maintains that the issues being encountered aren't unusual for the launch of a new vehicle - particularly one with a new powertrain - and he downplayed the delay, telling Jeep dealers that they "will have ample inventory of the midsize SUV by fall." Among the kinks being worked out? Calibrating the Cherokee's cutting-edge ZF nine-speed automatic transmission and refining assembly line tasks to make the process more efficient.
Chrysler expects to start building retail-ready versions of the Cherokee around mid-June, with official sales slated to start in September.

Completely uncovered 2018 Jeep Wrangler reveals evidence for folding windshield

After months of peering through heavy tarps and vinyl wraps, we finally get our very first look at a 2018 Wrangler without any camouflage at all. The photo comes from a user at JL Wrangler Forums, and it seems to show the truck rolling off the assembly line. Unfortunately, the angle isn't great, but it does give us a look at some of the detail changes to the body compared with the previous one. The most noticeable new detail is the vent that sits in a triangular scallop in the front fender. There's also a tumblehome character line running along the doors. Both of these styling features are consistent with leaked images and fan renderings also published by JL Wrangler Forums. The door handles have also changed, and appear to be more conventional pull-to-open pieces rather than the chunky pushbutton handles on the current Wrangler. It seems like the new Wrangler will still embrace open-air motoring, too. The doors retain exposed hinges that seem to be designed with easy removal in mind. Not only that, but we can see styled rubber pads on the hood. These have been featured on Wranglers all through the years to provide a cushion for when the windshield is folded down. So we would expect the windshield on the new Wrangler to be foldable, too. And, of course, this Wrangler has the traditional fabric folding top. We still expect to see the Wrangler make its official debut at the L.A. auto show, with sales beginning soon after. It will offer gasoline V6 and four-cylinder engines to start, with a diesel version coming later. The Wrangler also will likely gain new features including a hardtop with power sliding panels, and a full-time four-wheel-drive system. Related Video: News Source: JL Wrangler ForumsImage Credit: JL Wrangler Forums Spy Photos Jeep SUV Off-Road Vehicles jeep wrangler jl