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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

SEMA 2017 and the new Jeep Wrangler | Autoblog Video Podcast #532

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Reese Counts. We'll talk about the news and hot, modified cars from the 2017 SEMA show in Las Vegas. We'll discuss the new Jeep Wrangler, which was just reveal ahead of the L.A. Auto Show, and the Ram 1500 we have in our fleet. As always, we'll help a listener pick their next vehicle in our "Spend My Money" segment. Autoblog Podcast #532 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown SEMA Jeep Grand Cherokee Trackhawk and Ram 1500 Laramie Longhorn Southfork Question of the week: What's the best full-size truck? Best cars from Stranger Things Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Aftermarket Podcasts SEMA Show Jeep RAM Truck SUV Off-Road Vehicles Videos SEMA 2017

Jeep burned down by new Samsung Galaxy Note 7

A Florida family is out a Jeep Cherokee and a brand new cell phone after a Samsung Galaxy Note 7 left on a charger allegedly burst into flames on Monday and destroyed both itself and the Jeep. According to Fox 13, Nathan Dornacher and his wife Lydia were cruising garage sales in St. Petersburg, Florida on Labor Day with their daughter and their service dog. They stopped at home to unload a desk they'd purchased earlier. While they got the desk out of the Cherokee's hatch Nathan left his shiny new Galaxy Note 7 charging in the Jeep's center console. When the family went to leave again to run more errands, they were shocked to see that the Jeep's interior was engulfed in flames and thick black smoke was pouring out of the panel gaps. The St. Petersburg Fire department responded to the Dornachers', but it was too late for the Cherokee. The fire destroyed the vehicle, which was dearly loved by Nathan and heavily modified with aftermarket equipment. The Galaxy Note 7 has gained a nasty reputation for spontaneous combustion since its release in August. Samsung has recalled the phone in ten countries after thirty-five instances of Galaxy Note 7s catching fire or exploding for no good reason were confirmed. Fox 13 received a statement from a Samsung spokesperson after they reported the story about the Dornachers' poor jeep. "We are aware of the incident and we are working with Mr. Dornacher to investigate his case and ensure we do everything we can for him. Consumer safety is Samsung's highest priority. With regard to the Galaxy Note7, we are asking owners to take advantage of the Product Exchange Program announced on Friday of last week. The program offers Note7 owners the opportunity to exchange the phone for a new one. More details on the program can be found at http://www.samsung.com/us/note7exchange/." News Source: Fox 13 Auto News Recalls Weird Car News Jeep Technology Smartphone SUV fire Samsung car fire