2015 Jeep Grand Cherokee Limited on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep Cherokee recalled to add power liftgate moisture shield

The Basics: Jeep is recalling 55,687 examples of the 2015-2016 Cherokee that have the optional power liftgate and have production dates between February 18, 2015, and September 10, 2015. These include 32,784 vehicles in the US, 10,138 in Canada, 924 in Mexico, and 11,841 outside the NAFTA region. The Problem: Water can potentially leak onto the power liftgate control module and cause a short circuit. This is a potential fire hazard. Injuries/Deaths: Jeep has no reports of injuries or accidents The Fix: Dealers will inspect the area for damage and will replace parts as necessary. They will also install an improved moisture shield that will offer better protection. If You Own One: Owners should try to keep the cargo area of these vehicles dry until dealers perform the recall. More Information: Jeep also issued a recall for this issue for 164,003 total examples of the 2014-2015 Cherokee in June. RECALL Subject : Liftgate Module Short due to Water Leak Report Receipt Date: DEC 09, 2015 NHTSA Campaign Number: 15V826000 Component(s): ELECTRICAL SYSTEM , STRUCTURE Potential Number of Units Affected: 32,784 All Products Associated with this Recall Vehicle Make Model Model Year(s) JEEP CHEROKEE 2015-2016 Details Manufacturer: Chrysler (FCA US LLC) SUMMARY: Chrysler (FCA US LLC) is recalling certain model year 2015-2016 Jeep Cherokee vehicles manufactured February 18, 2015, to September 10, 2015 and equipped with the power liftgate option. In the affected vehicles, water mater leak into the Power Liftgate Control Module and result in a high resistance short circuit. CONSEQUENCE: A short circuit in the module increases the risk of a fire. REMEDY: Chrysler will notify owners, and dealers will inspect the module and connectors for corrosion, replacing the damaged components as necessary. The mastic shield will be removed and the module will be covered with a water shield. These repairs will be performed free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact Chrysler customer service at 1-800-853-1403. Chrysler's number for this recall is R67. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Statement: Moisture Shield Upgrade December 18, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 32,784 SUVs in the U.S.

Key-swapping thieves steal Jeep Grand Cherokee SRT from FL dealer

Just a few weeks back, we reported on the theft of an Audi RS5 by a pair of creative thieves who managed to swipe the car's keys when the salesperson stepped away from their desk. Now, a Florida dealership is missing a Jeep Grand Cherokee SRT8 after some crooks switched the Jeep's keys with an identical, non-functioning set.
According to the report from local NBC affiliate WPTV, the men went in and spoke to a dealer about the Jeep. They walked outside, took a look at it, started it up and in the process managed to switch out the fobs. After doing their time with the salesperson, the thieves walked back out to the car, got in and drove away.
"I mean obviously, the way it was done, I think that they were professionals and they knew what they were doing," said Arrigo Jeep General Manager Joe Tufo. "The fact that they did it in broad daylight and switched the key fob and it was like it was nothing. That's what makes it unique," he added.