2014 Jeep Grand Cherokee Laredo on 2040-cars

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Making the Compatriot the Jeep we want - and deserve

If you're one of the hottest brands in the world, and you need to replace two vehicles that sell at a rate of nearly 200k a year, what exactly are you going to do? Do you take the safe route and attempt to mirror what has largely kept you a success thus far, or do you improve on the formula, and better sort your lineup? After 10 years with the Jeep Compass and Patriot, it is time for both to hang up their jackets and go in for the long dirt nap. And what a strange 10 years it's been. Born of the age of Diamler-Chrysler, the "Merger of equals," the Compass and Patriot were brought into this world to shore up sales of Jeep worldwide, pull on the heartstrings of former Cherokee owners, and make sure teenage girls had an affordable crossover to buy in just a few years. As much as I like to throw shade at each model on both subjective and objective basis, I truly find the purpose of each vehicle to be relatively endearing. For less than $22,000, you could (that is, if you could find one) walk out of your local Jeep dealer with a 4x4 crossover, with a manual gearbox, decent all-weather performance, and somewhat respectable fuel economy. This of course ignores the fact that they weren't packaged all that well, based on the outrageously terrible Dodge Caliber, and used all those shared bits and bobs with Mitsubishi that should have been shelved by 2010. Yet, the twins lived on, and on, and on. We've heard stories as far back as 2012 that they weren't long for our world, and then we get news that they're making it through 2017. Just in time for the "Compatriot" to arrive. I've spent a lot of time trying to figure out what Jeep intends to do with the Compatriot. As far as most blogs seem to know, we're getting a Compass and Patriot replacement that is based on the already well-received Renegade. A little bit of a stretch on the chassis will certainly aid in ride quality, and the Grand Cherokee styling cues will give it a much more upscale demeanor. Even the interior has looked very well executed, with a positively huge uConnect screen set in the middle of the dash. Could Jeep actually be trying to take their Compass and Patriot replacement significantly more up the product chain? I certainly hope so. If you pilot your browser over to the Jeep configurators, you might be surprised by how low the base prices are on almost all of their products. Less than $30k for a new Cherokee? A Renegade for just under $18k? What a deal!

Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

Jeep lays out 5-year plan, including rebirth of Grand Wagoneer and new C-segment offering

Fiat Chrysler CEO Sergio Machionne presented a five-year plan for the company brands this morning, with Jeep first up on a long day of presentation. Jeep's head honcho Michael Manley wasted no time in laying out what the foreseeable future will look like for what he calls the "lead global brand" of the company.
Big goals for the next half-decade will include expanding the lineup from five nameplates built in one country, to six nameplates build in six countries. That expansion of models will include both a three-row competitor, and, of course, a small vehicle to slot below Cherokee. The company is also seeking to add a whopping 1,300 dealers over the next few years, to sell all this new metal, and has an aggressive goal of doubling Jeep sales by the time 2018 rolls around.
As expected, that first salvo from the off-road brand will be the debut of the much ballyhooed Renegade small crossover in the third quarter of this year. Jeep has already designated that Renegade will get refreshed for the 2017 model year, as well.