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Jeep Renegade Hell's Revenge is the Harley rider's Jeep

Well, here's a thing. Yes, it's a Jeep Renegade. Yes, it has flames on it. And no, we aren't really sure how to feel about it. This is the Renegade Hell's Revenge. Presumably named after the Hell's Revenge Trail in Moab, this one-off baby Jeep is the product of Italian tuning house Garage Italia Customs and draws inspiration from the collected works of Harley-Davidson. It's not the first time a car company has attached the Milwaukee icon's badge to one of its vehicles – the company has a long history of partnering with Ford for special edition pickup trucks – but it's the first time we can recall the brand teaming with Jeep. The Hell's Revenge was created because of the 25th annual European H.O.G. Rally, a big Harley-Davidson festival being held in Portoroz, Slovenia this weekend. And since Europeans have a bizarre infatuation with Harleys, Jeep probably saw an excellent advertising opportunity and slotted the off-road brand in as the event's main sponsor. We have to admire the workmanship on this diesel-powered Renegade. Ignore the fact that there's a flame motif, and the actual paint job itself is absolutely lovely. According to FCA's official release, GIC used four layers of matte paint before applying fluorescent paint. The dashboard also gets a bright, exuberant flame motif, while the seats are a combination of Foglizzo Nappa leather and black denim. The functional changes are minor. BFGoodrich tires and a jacked-up suspension provide extra capability, and there are a pair of adorable LED spotlights ahead of the two A-pillars. It's an impressive effort. Really. But when you remember that the last Chrysler product to wear a flame motif was the PT Cruiser, we wonder if Jeep knew what kind of company its newest CUV would be in. Related Video:

You probably won't see FCA's famous Easter eggs on an Alfa Romeo

They started in Jeeps, with images of seven-slot grilles showing up on windshield edges, the text "SINCE 1941" appearing in the clear plastic of headlight units, and a relief map of Moab engraved into a rubber cubby liner. Then a Chrysler got a map of Detroit and the outline of Laguna Seca materialized near the Viper's window switch. We've come to call them Easter eggs, but Klaus Busse points out that they were never really meant to be secrets, just ways to dress up what he calls "dead plastic." He's nevertheless cool with the phrase being applied and likes the enthusiastic response these design details get. Busse is intimately familiar with many of them, having signed off on many of them in his time as head interior designer for FCA's US operations. He recently moved to Europe to lead Alfa Romeo, Maserati, and Fiat design there, so when I caught up with him next to the new Stelvio crossover at the Alfa stand in LA, I had to ask: Are we going to see any of those neat design details in Alfas or Maseratis anytime soon? The short answer is no. But he didn't say it's out of the question. Busse said if, for example, a designer wanted to put an Italian phrase somewhere on a car that was in keeping with the brand, he would allow it. Although he didn't come out and say it, it seems like he might feel this type of fun design element isn't necessarily appropriate for a higher-end brand like Alfa. And I get that. But I'm still going to check all the compartments of that new Alfa crossover for a map of the Stelvio Pass. Related Video: Featured Gallery 2018 Alfa Romeo Stelvio: LA 2016 View 11 Photos Design/Style LA Auto Show Alfa Romeo Jeep 2016 LA Auto Show easter egg

Fiat Chrysler CEO: No plans to sell brands to Chinese

DETROIT — Fiat Chrysler Automobiles (FCA) has no intention of breaking up the company or selling individual brands to China or other parties, the company's chief executive said on Monday at the Detroit Auto Show, adding that the group was counting on its coveted Jeep brand to drive future profits. "We're not going to break up anything," Chief Executive Sergio Marchionne said at a news conference at the Detroit Auto Show. "We have no intention of breaking it up and giving anything to the Chinese." Marchionne said the Jeep sport utility vehicle brand could help FCA double its net profit. FCA's portfolio also includes luxury Maseratis, sporty Alfa Romeos and tiny Fiats. FCA's share price has jumped more than 30 percent this year on a bullish outlook for the auto sector, Jeep growth expectations and speculation that Marchionne's final year at the helm could prompt strategic deals such as spinoffs, technology alliances and disposals. The popularity of the Jeep brand, which is targeting sales of 2 million vehicles this year, has prompted talk it could be spun off from the group, as happened with tractor maker CNH Industrial and supercar group Ferrari, or sold off. Rumors have resurfaced that Guangzhou Automobile Group might be interested in snapping up part of FCA. Marchionne said on Monday that while GAC has partnered to deliver Jeeps to the Chinese market and FCA is talking to the Chinese automaker about helping it enter the U.S. market, "none of these things are designed to impact on the independence of FCA." FCA has often been the subject of merger speculation, especially after its unsuccessful 2015 attempt to tie up with larger U.S. rival General Motors. Its share price jumped to record highs in August after reports of interest from China's Great Wall Motor Co and South Korea's Hyundai. Marchionne said while both Jeep and truck brand Ram are strong enough to exist on their own, "we need to talk about ... what will be left behind." Marchionne said he has recommended to the company's board that the automaker spin off Magneti Marelli, a maker of components for lighting, engines, electronics, suspension and exhausts, to shareholders by the end of 2018. Marchionne confirmed FCA's targets for 2017 and for 2018, including a plan to erase all debt and generate up to 5 billion euros ($6.14 billion) in net cash.