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Chrysler's Woodward Dream Cruise festivities include Ram concept truck debut

The streets will be crowded next weekend along Woodward Avenue in Royal Oak, Michigan for the 19th Annual Woodward Dream Cruise. As part of the run-up to the festivities, Chrysler has announced that all of its brands - Chrysler, Jeep, Dodge, Ram, Fiat, SRT and Mopar - will bring along their latest vehicles. Also included will be a collection of classic American cars and various activities for attendees at the official Chrysler location on the corner of Woodward and 13 Mile Road.
Special to this year, Ram brand director Bob Hegbloom and head of design John Dehner will unveil a Ram concept truck on Saturday. Chrysler will also bring Ryan Friedlinghaus of West Coast Customs fame along to show off a few custom Chrysler-made vehicles of his own. Fans of the brand on Facebook will get the chance to virtually customize a vehicle from the automaker's portfolio, with the winner getting their dream car built for them by Chrysler. Pretty cool stuff, no?
As in past years, Ford and General Motors will have an official presence at the event as well, and you can expect to see plenty of cars of all makes and models from all parts of the globe. The madness starts this Friday, August 16, from 4:30 PM to 10 PM, with the main event taking place on Saturday, from 9 AM to 9 PM. For more details on the show, including events and their times, check out the press release below.

Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.

Finding surfing spots in the UK is tough work, even in a Jeep

You truly have to love surfing to practice the sport in the United Kingdom. The area isn't exactly teeming with warm beaches full of sunbathers, and absolutely no easy spots to find big waves. To be a UK surfer, you need to be a fearless adventurer, not to mention quite lucky. And driving a Jeep might help, too.
Surfers Oli Adams and Micah Lester are traveling around the British Isles in a Jeep Wrangler Overland trying to find the best surf spots out there. These guys don't fit the laid-back surfer stereotype, but that's because finding waves in the UK is hard work. They say that the waves at some of these spots only exist for about three hours every year when the current and winds are just right.
To find these surf spots, the Jeep's offroad capabilities are paramount. In some areas, as you'll see in the video, there isn't even a beach, just jagged rocks. It would be like the movie Endless Summer, that is, if it could start snowing at any moment. These guys are clearly dedicated to their sport.