2008 Jeep Grand Cherokee Laredo on 2040-cars

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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Jeep Cherokee Trail Carver is a more rugged Trailhawk

We briefly mentioned the Jeep Cherokee Trail Carver that was heading to SEMA last week when discussing the Mopar lineup set to be shown in Las Vegas. At the time, though, we weren't able to dive too deeply into details. But with SEMA in full swing, we were able to sneak over and grab some snaps of one of the first modified Cherokees we've seen. The Cherokee is, after all, kind of an unknown quantity in the modification department, being so new and featuring such a polarizing design. We were quite interested to see what Mopar could come up with.
Starting with the Trailhawk 4x4 and its 3.2-liter V6, the engine is fitted with a Mopar cold-air intake and a new exhaust, although it's not clear what sort of power boost has resulted. We'll admit, we were hoping Jeep and Mopar would get a bit more aggressive with the Cherokee's suspension (has anyone thrown a few-inch lift on the new Jeep yet?), but there's no mention of upgrades beyond the knobby, off-road tires. Those should do some good when the going gets rough, while rock rails are there to protect the Auburn Pearl paint on the body.
Speaking of that paint, it's complemented by an interesting graphics package in contrasting black and Crush Orange. The cabin sports Katzkin Amaretto leather seats, along with tech-friendly items like a wireless charging system for cellphones and wireless internet.

Wrangler truck, aka Scrambler, will reportedly have a convertible top

Update: We reached out to Jeep for confirmation on the Wrangler convertible top. A representative said he couldn't give any comment. The text has been updated to reflect this. Besides off-road ability and boxy design, the Wrangler's other signature feature is its convertible top. And while the top was implemented on the four-door Unlimited, there has never been a guarantee that the upcoming truck, sometimes referred to as Scrambler, would have the same kind of roof. But the odds are looking better than ever now that an anonymous source told Automotive News the pickup will have some sort of convertible top. This helps supports other tidbits of information that have trickled out about the truck's roof. A few months ago, a Wrangler forum discovered parts information for the truck that included multiple colors and materials for the top. We've also seen spy shots of a prototype with a hard top that had a distinct front section like the removable portion on current multi-piece Wrangler hard tops. We've reached out to Jeep for official comment, and a representative there was unable to give us any comment regarding the Wrangler truck's roof. Related Video: