2006 Jeep Grand Cherokee on 2040-cars

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The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

New 2018 Jeep Wrangler is definitely a Jeep Wrangler

Jeep is hiding details on the new Wrangler about as well as a colander holds water. The good people over at JL Wrangler Forums have managed to get ahold of some new images of the next-gen Wrangler. Surprise! It looks exactly how we expected it to look. These new images give us our best view yet, showing a number of details that we couldn't even glean from spy photos. Enthusiasts can put down their pitchforks. The Wrangler can still go topless. The two images - one of the front and one of the rear - show off what appears to be a Wrangler Unlimited Rubicon. The second photo is notable since it finally confirms that the doors and roof are fully removable, a feature that some feared would disappear with the new model. It looks like a fixed roll cage will help strengthen the Wrangler and protect occupants in the case of an accident. Hinges up front mean the windshield is still able to fold forward as well. The rest of the Wrangler, though all new, just updates the Jeep's timeless design. Up front, the grille is canted rearward at the top, the fog lights move to the ends of the bumper, the turn signals move to the front of the fender, and the hood latches are pushed forward a bit. The windshield appears to be a bit more upright and less curved than the current model. Around the side, we can see new vents behind the rear fenders. The door hinges looks smaller, and the mirrors have integrated side marker lights. There is a new line that cuts below the windows, flowing to the rear of the Wrangler. At the back, we can see that the tail lights now wrap around to the Wrangler's side, though they still look like the square lights we've always had. There is no sight of a rear-mounted spare, but plenty of spy shots have shown that it should carry over, new backup camera and all. It also looks like the new mounting points for the roll cage should provide a bit more cargo space. Look for more news, images, and renders as the Wrangler's development moves along. Related Video:

Mazda2 nets Japan Car of the Year, Cherokee first US model to ever crack top 10

The 2015 Mazda2 is quite high up on our must-drive list. Yes, the teeny, tiny successor to the 100-horsepower five-door is worth getting excited over, largely because the previous generation was one of the absolute best smiles-per-dollar values on the market.
While we eagerly await for our opportunity to take to the 2's helm, our expectations of the new car have just been heightened thanks to its win in Japan's Car of the Year competition. Called "Demio" in the land of the rising sun, Japanese journalists handed out Mazda's second COTY award since the CX-5 took the title in 2012.
In more surprising news, the new Jeep Cherokee has made the list of 10 Best Cars in Japan. The Jeep's triumph marks the first time an American car has cracked the top ten, finishing eighth. It's not, however, the first Fiat Chrysler vehicle to snag the title, following in the footsteps of the Alfa Romeo Giulietta and Fiat Panda. Still, the fact that an American brand can make such impressive inroads into the traditionally tough-to-crack Japanese market is a seriously big deal.