2005 Jeep Grand Cherokee Limited Sport Utility 4-door 5.7l 4 Wheel Drive on 2040-cars

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Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog

Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.
Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.

Jeep Renegade gets new duds courtesy of Mopar

In a uncommon move, Jeep has found itself with customized versions of a car we've become quite familiar seeing on auto show floors well before it's actual on-sale date. But that's okay – we're pretty fond of the little Renegade, and we're even more keen to get behind the wheel, something that's scheduled to take place in just a few weeks. The two Renegade models you see here have been blessed with bits and pieces from the Mopar parts catalog. These Jeep Performance Parts and Authentic Accessories will be made available to buyers of the Renegade who want to add some factory-backed custom flair to their rough-and-tumble baby crossovers, whether they plan to stay on the asphalt or head off the beaten path. Starting on the street, the Urban Jeep Renegade doesn't really have any major modifications, its factory-spec bike carrier, mirror caps, grille rings, taillamp surrounds and roof rails in Omaha Orange paint over an Anvil-color base serving more to make it stand out from the crowd than actually offer any additional capability. The interior of the Urban Renegade also gets Omaha Orange highlights to go along with Katzkin leather seats. On the dirtier side of the crossover equation, the Commando Green off-road Mopar-modded Renegade gets concept skid plate, prototype rock rails, rear valance and production roof rails provide some added protection and carrying capabilities. X-shaped graphics mimic the jerry can-style motif of the Renegade's tail lamps. Inside, Commando Green bits again join Katzkin leather. Take a good look at all the images above, and feel free to read more about the Mopar-spec Jeep Renegade models below. Mopar to Showcase Trio of Customized Vehicles at NAIAS 2015 - Mopar display at 2015 North American International Auto Show (NAIAS) in Detroit to spotlight how Mopar parts help customers personalize their rides - Off-road Mopar-equipped Jeep® Renegade makes Trailhawk model of Jeep brand's all-new small SUV even more trail tough using Jeep Performance Parts - Urban Mopar-equipped Jeep Renegade enhances city-sized proportions and versatility of the all-new 2015 Renegade with selections from Jeep Authentic Accessories catalog - Dodge Challenger T/A Concept blends vintage design cues with cutting-edge Mopar performance mods January 9, 2015 , Auburn Hills, Mich.

2015 Jeep Renegade

It's no secret that the midsize crossover segment is one of the most hotly contested battlegrounds in the automotive industry. Long have vehicles like the Ford Escape, Honda CR-V and Toyota RAV4 duked it out for those ever illusive consumer dollars. For many customers, though, even something like a Nissan Rogue is too big, whether in terms of price, fuel economy or just plain size.
For those customers, a growing market segment seems poised to fulfill their needs. Compact crossovers and tall wagons like the Nissan Juke and Kia Soul offer the high-riding driving experience with all the utility that comes from their two-box layout. It's an underrepresented segment among manufacturers, with big names like Toyota, Ford, General Motors and Honda lacking a true competitor.
To capitalize on this growing class, Chrysler's Jeep brand has readied this: the Renegade. That's right. Not Jeepster - Renegade. This diminutive off-roader, which rides on Fiat Chrysler's new small-wide 4x4 architecture, represents Jeep's first foray into the subcompact CUV segment as we know it, and it's making its official debut this week, on the floor of the 2014 Geneva Motor Show. Join us as we take a close look at one of Jeep's most important products in some time.