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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Jay Leno rides high in Fab Fours Legend

Jeep showcased some pretty awesome concepts at its Easter Safari in Moab a few days ago, but few if any of them were quite as extreme as what's rolled in to Jay Leno's Garage for this latest video installment. It's called the Legend, and it was made by aftermarket bumper manufacturer Fab Fours to demonstrate its capabilities. It's obviously based on the Jeep Wrangler, but it's riding high on 50-inch tires with a jacked-up monster truck suspension, giant fenders, a chopped-down red-tinted greenhouse and something its creators call a "grumper" that integrates the bumper into the grille. Or vice versa. Though most of the oily bits have carried over from the production model, it's hardly what you'd call "practical," but it's sure to turn a lot of heads... even one as massive as Jay's. Related Video:

Everything we know about the 2018 Jeep Wrangler JL

The 2018 Jeep Wrangler JL is perhaps the most highly anticipated SUV in America. The next-gen Wrangler is expected to get a host of updates that include new front and rear end designs, as well as an all-new pickup truck variant. Here's everything we know about the next version of Jeep's iconic SUV. November 7, 2016: JL Wrangler Forums released renderings of the 2018 Wrangler, and the SUV will generally stay the course. Compared with the current Wrangler, the new one will likely have slightly more aerodynamic bodywork and LED lighting, and the truck version's bed will carry traditional Wrangler design cues. The renderings also visualize what a Wrangler without a fully removable top could be like. The loss of the removable top is currently a rumor, and FCA's well-camouflaged prototypes have not given up the secrets of the roof. View 6 Photos October 18, 2016: Images of the upcoming Wrangler JL from a supposed Jeep dealer meeting surface, revealing the SUV's updated front and rear end design. The renderings point towards the next-gen Wrangler maintaining a seven-slot grille and round headlights. The SUV, though, will obtain LED light bars on the front fenders, while the taillights get a similar design to the units found on the Renegade crossover. Overall, the renderings display a smoother shape than ever before. September 16, 2016: A report from JL Wrangler Forums indicates that the next-gen Wrangler JL would utilize aluminum on the hood, as well as on the front and rear doors. The report claims the Wrangler will get its aluminum from supplier Alcoa, in the form of the company's C6A1 high form alloy, 6022 alloy sheet, and A951, which is the company's sheet bonding technology. View 30 Photos July 20, 2016: The first images of the Wrangler pickup truck hit the web. The pickup truck appears to be riding on a long-wheelbase Wrangler and flaunts a decently sized bed. From the overhead photos, we can see that the pickup truck will have a seven-slot grille, large rear taillights that mimic ones found on Ram's trucks, and be about the same size as a Chevrolet Suburban. Oh yes, the Wrangler pickup truck does exist and it's coming. July 10, 2016: A report from Automotive News claims that the Wrangler JL will continue to have its iconic, boxy shape, but changes have been made to ensure that the SUV is better off in terms of fuel economy. What Jeep has done to improve the next-gen Wrangler's fuel efficiency, though, is still a mystery.