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Jeep teases its Easter Safari Wrangler concepts

Every year ahead of the Easter Jeep Safari in Moab, Jeep shows off some wild concepts based on Jeep products. They usually don't make it to production, but they do get the fans very, very excited. If you'll remember last year, the company showed off a Hellcat-powered Wrangler concept called the Trailcat and some retro-inspired pickups, like a neo-Forward Control and one resembling the classic military Kaiser M715. This year, we're getting a sneak preview of two of the concepts Jeep will be showing off. Details are sketchy and the images aren't very revealing, but such is the way of teasers. Let's start with the Switchback, which appears to be a Wrangler Unlimited that features metal doors with large cutaways in them. They look like a cross between factory metal half-doors and the tubular trail doors that are a popular aftermarket add-on. It also appears to feature a bumper-mounted winch and a special top with a roof basket. The second concept is the Quicksand, which appears to be a two-door Wrangler with cut-down fenders, a roll cage, and no B-pillar aft of the door. Could it be a dune buggy of sorts, a Jeep analogue to the Baja Bugs or Meyers Manxs so popular in the 1960s and 1970s? It's hard to tell, but all will be revealed soon. Related Video:

Jeep Cherokee finally dealer-bound

We had our First Drive of the 2014 Jeep Cherokee last month, but it appears that prospective buyers won't have too much longer to finally get time behind the wheel of the new small Jeep.
Automotive News is reporting that after a two-month delay, Jeep dealers will finally start receiving their first shipments of the new Cherokee, in the next 10 days. A Chrysler spokesperson confirmed to Autoblog that the Cherokee is indeed on its way to Jeep dealers.
According to AN, about 23,000 Cherokees have been built since production commenced back in June, but potential powertrain issues forced Jeep to make adjustments to the Cherokee along the way. Automotive News says that in order to make sure there are no issues with the Cherokee before it reaches customers, it is testing each vehicle after it rolls off the assembly line at a rented test track near the vehicle's Toledo North Assembly Plant.

Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video: