1999 Jeep Grand Cherokee Limited Sport Utility 4-door 4.7l on 2040-cars

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Stellantis invests more than $100 million in California lithium project

Stellantis said it would invest more than $100 million in California's Controlled Thermal Resources, its latest bet on the direct lithium extraction (DLE) sector amid the global hunt for new sources of the electric vehicle battery metal. The investment by the Chrysler and Jeep parent announced on Thursday comes as the green energy transition and U.S. Inflation Reduction Act have fueled concerns that supplies of lithium and other materials may fall short of strong demand forecasts. DLE technologies vary, but each aims to mechanically filter lithium from salty brine deposits and thus avoid the need for open pit mines or large evaporation ponds, the two most common but environmentally challenging ways to extract the battery metal. Stellantis, which has said half of its fleet will be electric by 2030, also agreed to nearly triple the amount of lithium it will buy from Controlled Thermal, boosting a previous order to 65,000 metric tons annually for at least 10 years, starting in 2027. "This is a significant investment and goes a long way toward developing this key project," Controlled Thermal CEO Rod Colwell said in an interview. The company plans to spend more than $1 billion to separate lithium from superhot geothermal brines extracted from beneath California's Salton Sea after flashing steam off those brines to spin turbines that will produce electricity starting next year. That renewable power is expected to cut the amount of carbon emitted during lithium production. Rival Berkshire Hathaway has struggled to produce lithium from the same area given large concentrations of silica in the brine that can form glass when cooled, clogging pipes. Colwell said a $65 million facility recently installed by Controlled Thermal can remove that silica and other unwanted metals. DLE equipment licensed from Koch Industries would then remove the lithium. "We're very happy with the equipment," he said. "We're going to deliver. There's just no doubt about it." Stellantis CEO Carlos Tavares called the Controlled Thermal partnership "an important step in our care for our customers and our planet as we work to provide clean, safe and affordable mobility." Both companies declined to provide the specific investment amount. Controlled Thermal aims to obtain final permits by October and start construction of a commercial lithium plant soon thereafter, Colwell said. Goldman Sachs is leading the search for additional debt and equity financing, he added.

Vile Gossip | Adventures in tire testing

Jean Jennings has been writing about cars for more than 30 years, after stints as a taxicab driver and as a mechanic in the Chrysler Proving Grounds Impact Lab. She was a staff writer at Car and Driver magazine, the first executive editor and former president and editor-in-chief of Automobile Magazine , the founder of the blog Jean Knows Cars and former automotive correspondent for Good Morning America . She has lifetime awards from both the Motor Press Guild and the New England Motor Press Association. This is her first column for Autoblog — look for more Vile Gossip in the future. I began writing at Car and Driver magazine back in its golden age in the 1970s, before I'd actually read it. I knew very little about cars. The only magazine I read religiously was Four Wheeler because I owned big trucks and liked to go off-roading with my Chrysler Proving Grounds friends. My vast 10 years of driving experience up to that point (high-speed dirt-road idiot, taxicab driver, Chrysler Proving Grounds test driver) had less bearing on my being hired at Car and Driver than the fact that the editor just wanted to rile up the all-male staff. He didn't need me for that. They were already in full dudgeon when I arrived. They'd just spent a chunk of time testing a stack of tires for their big tire-test issue, and the editor-in-chief was toe-to-toe with the technical editor over the rankings of the top 10 tires. It was loud, and it was angry. I had no idea that car magazines tested tires. Cab driving had led me to believe that airing up a tire and changing a flat was all you needed to know. I changed so many flats on that cab, I eventually wound up in front of a live audience on the " Oprah Winfrey Show" demonstrating my brilliance with a jack and a tire iron. My point, of course, is that tires are more controversial, and also more essential, than you'd think. My other point is that it's good to get worked up about the subject, but not quite so good to let yourself be seen, as I did, on my hands and knees with my ass up in the air on national TV. This is how I prefer to test a tire: First, pick a top brand. Then accept their invitation to try and beat the crap out of their tire. I chose Yokohama, celebrating its 100th anniversary this year. The big news for them was the GEOLANDER M/T G003!

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.