1999 Jeep Grand Cherokee Limited on 2040-cars

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Jeep dealer buries WWII Willys GP in showroom floor

The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. Fast-forward to present day, where it's not uncommon for auto dealers to try to grab some of the magic of yesteryear by displaying classic models to connect customers with their brands' proud histories. Now, a Canadian Chrysler Group dealer is taking that notion to the extreme by actually making a vintage WWII Jeep part of its foundation.
Bay King Chrysler in Hamilton, Ontario, Canada, recently completed its new showroom, and the franchise really wanted to show its dedication to the Jeep brand. As dealer principal Jamie Richter tells Autoblog, the inspiration for the Jeep installation came from his brother, who became fascinated with a home that had a glass floor looking down into its wine cellar. The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter. Richter tells Autoblog that customer reaction so far has been "fantastic."
It's certainly a novel way to bring people into the showroom, and seemingly a nice nod not only to Jeep, but to the men and women who served in the war. If you want to see more about how the Jeep was actually installed and what it looks like, check out this video.

2018 Jeep Wrangler Rubicon Alaska Cannonball | At the edge of the Arctic Ocean

Our man Jonathon Ramsey is driving a Jeep Wrangler Rubicon on a 14-week, 14,000-mile journey across North America. Check out his first, second, third, and fourth installments. TUKTOYAKTUK, Alaska – The picture above merely hints at the magic turn the Rubicon Alaska Cannonball took after Port Orford, Oregon. The three dramatis personae are Shelby, on the right, an Inuit and Tuktoyaktuk local with a supernova smile, sitting on the hood of her 2014 Wrangler; Jason, a top Canuck who rode his BMW up from the Lake Louise area, takes the middle; I'm on the left, wearing an Inuit parka lent me by Shelby's father, John Steen. The parka, full of snow goose down and lined with wolverine fur, is the nicest piece of winter gear I've ever put on. Any kind of winter gear. Ever. We're effectively in John Steen's back yard, the sun setting on the Arctic Ocean behind us, pingos – earth-covered mounds of ice that Tuk is known for – in the background. I took this picture at the beginning of a long night of laughs, learnin', beer, whale, Northern Lights, extraordinary kindness, more laughs, followed by a long sleep in a man cave garage. But let's pick up right after Oregon. I drove to Seattle to regroup after the Trans-America Trail and visit a Jeep dealer for an oil change, tire rotation and balance, and a thorough inspection. For reasons neither Jeep nor I could understand, the dealer wouldn't do anything more than change the oil. The Jeep rep couldn't make the dealer budge. The punchline: as I left the service department, the service writer I dealt with turned to his colleague and said, "Another happy customer." My head exploded. And then I made an appointment at a Jeep dealer in Fairbanks, Alaska to complete the work. Google said Fairbanks lies 2,145 miles from Seattle. I wanted to be in Fairbanks in three days, so I hit I-5 north determined to chalk up 715 miles. Instead of taking the Alaska-Canada Highway (the AlCan), I turned left at Prince George to take the Cassiar Mountain route, and clocked about 830 miles before pulling into a rest stop in New Hazelton. That first day would be the only one on schedule. I don't know how Canada has managed to keep this a secret, but the western provinces are shockingly gorgeous. One of Canada's tricks: California's 163,707 square miles host 39.5 million people; Canada's 3.855 million square miles house 35.2 million people.

Weekly Recap: GM scales back as Russian auto market teeters

General Motors' extensive plans to scale back its Russian operations are the latest sign the automotive market in the former superpower is collapsing – and there are few signs of recovery. GM said Wednesday it will stop selling mainstream Chevrolets and shutter the entire Opel brand in Russia. The moves leave GM with a luxury-focused presence consisting of Cadillac and Chevrolet's Corvette, Camaro and Tahoe. The cutbacks will be completed by the end of the year. The automaker will also idle its factory in St. Petersburg and end a contract-assembly agreement with Russian manufacturer GAZ. "We had to take decisive action in Russia to protect our business," Opel Group CEO Karl-Thomas Neumann said in a statement. "We confirm our outlook to return the European business to profitability in 2016 and stick to our long-term goals." GM is the latest automaker to scale back in Russia as the economic conditions, volatile currency and uncertainty over the conflict in the Ukraine all have sandbagged new car sales. Last month, vehicle sales collapsed 38 percent in Russia to 128,298 units, according to the Association of European Business, which records sales. Joerg Schreiber, chairman of the AEB automobile manufacturers committee, didn't even feign optimism in a statement announcing the figures. "The market is entering a very difficult phase now, and February is only the beginning," he said. "Industry sentiment is the next few months will be extremely difficult and the market bottom has yet to be found." The dovetails with industry experts, who predict the Russian auto sector will remain in the doldrums. IHS said earlier this year it expects Russia's sales to slip to just 1.8 million units in 2015, which is a 40-percent drop from 2012. Other News & Notes Chief leads Jeep's Easter Safari stable Jeep is bringing seven attention-getting concepts to Moab for its annual Easter Safari off-roading celebration in Utah, but the Chief is perhaps the standout of the group. It salutes the 1970s Cherokee with a throwback appearance and surfer styling cues. The Chief has a custom modified razor grille made famous by the Wagoneer, and it rolls on 17-inch slotted mag wheels. The surf theme comes in with ocean blue paint, floral cloth and leather seats and a tiki-style shifter handle. Based on the Jeep Wrangler, the Chief has removable sides, a 3.6-liter V6 engine and a six-speed manual gearbox.