1998 Jeep Grand Cherokee 5.9l Limited on 2040-cars

Auto blog

2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

Jeep Wrangler plug-in hybrid confirmed for 2020

The Jeep Wrangler will get a plug-in hybrid electric model in 2020, brand head Mike Manley confirmed this week at the Los Angeles Auto Show in a move he says is "future proofing" the legendary off-roader. "A full plug-in electric Jeep Wrangler will be available in 2020, furthering our commitment to all those who value the responsible, sustainable enjoyment of the great outdoors and very importantly, future proofing this Wrangler for generations to come," he said after the reveal of the 2018 model. It was reminiscent of a Steve Jobs 'One More Thing' moment from an Apple event. Manley explained the details of the new Wrangler, codenamed JL, and then dropped the EV nugget near the end of the press conference in Los Angeles. He didn't offer up further details like range or power. The plug-in hybrid will join a now-expansive powertrain lineup for new generation of the Wrangler. Jeep will offer a mild hybrid next year with its 2.0-liter turbo four-cylinder engine. Called eTorque, the hybrid adds regeneration, stop-start and electric power assist. This system makes 270 horsepower and 295 pound-feet of torque. In 2019, the Wrangler will get a 3.0-liter V6 EcoDiesel engine rated at 260 hp and 442 lb-ft. The tried-and-true Pentastar V6 with 285 hp and 260 lb-ft also continues. In an exclusive interview with Autoblog in January, Manley previewed the Wrangler's electric plans at the Detroit Auto Show. "The hybridization could actually help Wrangler," he said, noting it could improve torque distribution, a critical element for four-wheel drive vehicles." He added, "Electrification, absolutely. I could see Wrangler being a form of electric." The 2018 Wrangler goes on sale in January featuring a raft of improvements. It is about 200 pounds lighter thanks to the use of aluminum. There are also new engines, updated styling features and a nicer interior. Related Video: Featured Gallery 2018 Jeep Wrangler Rubicon View 80 Photos Green LA Auto Show Jeep SUV Off-Road Vehicles confirmed 2017 LA Auto Show

Next-gen Jeep Wrangler to get 8-speed automatic and 3.0-liter EcoDiesel

Following up on previous reports, an anonymous source within FCA has confirmed to Autoblog that the next-generation Jeep Wrangler will come to market with both a 3.0-liter, EcoDiesel V6 and ZF's critically acclaimed eight-speed automatic transmission. While this pairing makes a lot of sense (we'll explain why in a minute), until now, we only had limited reports that either item would arrive in the next-generation Wrangler. This is the first time we've heard that the eight-speed automatic and the diesel would be paired together. That said, we shouldn't be surprised by this news. FCA currently sells the Jeep Grand Cherokee and Ram 1500 with the diesel/eight-speed gearbox combo, making its inclusion in the next-gen Wrangler far from an Apollo 11-caliber feat of engineering. Naturally, we reached out to Jeep for an official comment. Spokesperson Gabrielle Schulte gave us the expected response to this kind of inquiry, telling Autoblog that FCA does not comment on future product. Jeep has flirted with the idea of a diesel Wrangler for some time, with CEO Mike Manley telling Ward's Auto just over two years ago that a Wrangler diesel was "on the radar," although at that time, we weren't certain whether it'd be the 3.0-liter EcoDiesel showing up in the rough-and-tumble off-roader. As for the eight-speed, SEC filings back in November revealed that it'd be coming to the Wrangler in 2018. Our source could not confirm which model year the 8AT/diesel would arrive in. Related Video: